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Growing a successful ecommerce business: The winning formula

The Guardian
The Guardian
 2022-01-20
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    Tom Szekeres Photograph: Francis Augusto

    This course has now passed, but you can be the first to know about the next one - and other workshops like this - by signing up to our newsletter here .

The pandemic has seen a dramatic shift to selling online, with platforms like Shopify, Squarespace and Woocommerce seeing dramatic increases in new business signups, whether from bricks and mortar retailers, or brand new businesses. But with increased advertising costs, ever growing customer expectations, and a greater focus on the sustainability of ecommerce delivery, the competitive landscape is becoming increasingly difficult to navigate.

In this unmissable masterclass with Tom Szekeres , founder of the hyperlocal online delivery service Subship , you will discover the winning formula for growing a successful ecommerce business - whether you are a few years into your journey and want to develop, or you have recently built your store and hit a plateau.

At the end of this workshop you will be able to confidently talk through the winning formula, will understand the full customer journey and get an understanding of where to improve the customer experience and increase retention, and will gain at least three concrete actions you can take to significantly boost business performance.

Cut through the noise and get your business right in front of your target customer, with actionable steps, carefully considered and expert-led guidance, invaluable insights and interaction with a digital marketer and entrepreneur with more than a decade of experience to draw from.

This course is for …

  • Retailers who have moved online during the pandemic

  • Startups with a desire to learn how to grow and scale their business

  • Digital marketing professionals who want to learn more about ecommerce

Course content

  • The winning formula and how to improve your numbers

  • Which parts of the formula you’re struggling with - and succeeding at

  • The full customer journey: pitfalls and pain points

  • Q&A

Tutor profile

Tom Szekeres is the founder of Subship , a hyperlocal delivery service for South London, built on Shopify and featuring 40+ local businesses. With over 13 years of experience working in digital, Tom previously co-founded This Here, an award-winning social media agency, and works with a wide range of startup, non-profit, subscription, and ecommerce brands on marketing strategy and execution. He is a Fellow of the RSA, and teaches digital marketing and data science for General Assembly and Decoded.

Details

  • This course has now passed, but you can be the first to know about the next one - and other workshops like this - by signing up to our newsletter here .

Price: £99 (plus £4.47 booking fee)
Capacity:
60

6.30pm BST | 7.30pm CEST | 10.30am PST | 1.30pm EST

This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.

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Returns policy

Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.

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