Instagram rolling out paid subscriptions pilot program
(CNN) - Would you pay for content on Instagram? The social media platform’s owner thinks you might.
Parent company Meta is rolling out a pilot program that allows a small group of test creators to offer subscriptions for exclusive content on Instagram live and stories.
They can charge as little as 99 cents and as much as $100 a month.
For now, the content creators get to pocket all that money, but Meta, which also owns Facebook, will start taking a cut next year.
CEO Mark Zuckerberg says the percentage his company will keep won’t exceed 30%.
Instagram isn’t the only social media platform to experiment with paid subscriptions. Twitter has an option for its creators to charge monthly fees up to $10 for exclusive content.
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