One of the most common leadership buzzwords amongst both executives and academics is “authenticity.” Meta COO Sheryl Sandberg emphasized that “leaders should strive for authenticity over perfection,” while Howard Schultz, former CEO of Starbucks, noted, “the companies that are lasting are those that are authentic.” Indeed, research studies have similarly affirmed the importance of authenticity as a key driver of overall work outcomes for everyone from frontline workers to leaders. Alternatively, being perceived as inauthentic has been shown to destroy trust and relationships, damage customer loyalty, worsen performance evaluations, and decrease organizational profits.