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Behavioural data: what it is, and why businesses should care

information-age.com
 2022-01-20

Cover picture for the articleYali Sassoon, co-founder of Snowplow, discusses what businesses need to consider when it comes to driving value from behavioural data. Behavioural data describes what people (and machines) do. With the birth of smart phones more than a decade ago, and the subsequent development of connected devices like wearables and smart appliances,...

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