Too Long; Didn't Read
Appsflyer invited me to be part of their 2022 mobile marketing prediction project. I gave four predictions to AppsFlyer and would like to dive into them more deeply here. In 2021, big brands have already started collecting first-party data and prioritizing its custom attribution and analytics out of it to grow their brands. In 2022, SMS marketing technology has evolved throughout the years. It's no longer broad and texts only. It can include an image or gif, landing URL, or CTA like a paid social ad.