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The metaverse is poised for rapid growth and rife with opportunities for marketers from AR and VR to NFTs and the creation of virtual worlds. Through immersive experiences and bold digital ads, brands are just scratching the surface in their capabilities to reach new generations of consumers.
Tim Clark, chief digital officer at NASCAR, joined Adweek’s Outlook 2022 event to discuss how NASCAR is navigating its metaverse strategies, crafting robust online experiences for its audiences as well as predictions for this new marketing frontier.
Racing into the metaverse
As NASCAR focuses on expanding its digital offerings, the racing company recently entered the metaverse through a partnership with a popular NFT horse racing game.
“We realized that consumer behavior had changed mid-pandemic, especially among sports fans,” Clark said.
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