Microsoft made a big splash yesterday when it announced that it would be acquiring Activision Blizzard for grand sum of approximately $68.7 billlion, which is easily the biggest acquisition in the history of gaming. Following this announcement, Microsoft’s immediate competitor Sony’s stock price dropped by a significant margin.
While the drop might not sound too bad on paper, it’s the lowest the company has been in a while, effectively swiping off $20 billion of Sony’s current value. It cannot be completely confirmed whether this is a direct result of the ABK acquisition or not, but experts have suggested this could be one of the reasons for this pretty steep drop in an otherwise prestigious company’s public offerings.
Head of Xbox Phil Spencer has mentioned that they might keep some of Activision’s content exclusive to their platforms. Rumours of what might happen to its current CEO Bobby Kotick also haven’t been resolved- read more on that through here.