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HBO Max Gets Personal

Wired
 2022-01-14

Cover picture for the articleA generation ago, HBO encapsulated its ground-breaking brand ethos with a punchy motto: It’s not TV. It’s HBO. That tagline distilled the inspiration that drove the network since the early 1970s when cable TV executive Charles Dolan launched a channel with an innovative approach to programming. HBO’s first show was mundane,...

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