- Adverty (OTCPK:ADVYF) and Blayze Games, a US-based developer of mobile First Person Shooter games announced a partnership that sees Adverty's multi-patented In-Play ad technology integrated into hit Blayze titles Bullet Force and Forward Assault, which boast more than 30M global downloads combined.
- The integration represents Blayze Games's first step into in-game advertising and plays to Adverty's proven strengths in FPS games, which stand as one of the most potent and effective genres for brand advertising.