General Motors Co. in Detroit has introduced CarBravo, a used vehicle shopping platform that will offer customers access to an expansive inventory, an omnichannel shopping experience, and exclusive ownership benefits.
“CarBravo will give customers more choice and access to shop significantly expanded inventories of both the dealer and a national central stock of GM used vehicles. Importantly, the program features will also be offered on non-GM used vehicles,” says Steve Carlisle, a GM executive vice president and president of GM North America, “CarBravo is designed to provide customers the convenience to shop how they want, where they want — online, at the dealership or both.”
The platform will deliver its customer experience through GM’s new digital retail platform (DRP). It provides a simple shopping interface featuring clear dealer pricing, vehicle history reports, and a 360-degree view of the vehicle.
It also allows customers to receive guaranteed online offers from Black Book to buy their vehicles, even if they do not purchase a vehicle though CarBravo. At home test-drives and home deliveries will also be available at participating dealers.
“Used vehicles are a significant part of our business,” says Todd Ingersoll, dealer principal of Ingersoll Auto in Danbury, Connecticut, whose dealership participated in the CarBravo pilot. “We are excited to join GM in exceeding our customers’ expectations and continuing to provide a world-class experience.”
All vehicles purchased through CarBravo with standard warranty coverage, a nationwide network of dealerships for service and maintenance, and ownership benefits that include roadside service, courtesy transportation, and OnStar and SiriusXM trials on eligible vehicles.
Dealer enrollment begins immediately, and the consumer launch is expected to begin in spring 2022.
