Amazon, Stellantis Collaborate to Transform In-Vehicle Experience

Amazon and Stellantis N.V., a global automaker and mobility provider, have announced a series of global, multi-year agreements that will transform the in-vehicle experience for Stellantis customers and advance the mobility industry’s transition to a software-defined future.

As part of the agreement, Amazon will be the first commercial customer for Stellantis’ new Ram ProMaster Battery Electric Vehicle (BEV) launching in 2023. Stellantis designed the vehicle with unique last mile delivery features and Amazon will deploy the vehicles to routes across the U.S. The companies will be putting thousands of BEV ProMasters on the road every year. 

The collaboration will deploy Amazon’s technology and software expertise across Stellantis’ organization, including vehicle development, building connected in-vehicle experiences, and training the next generation of automotive software engineers. Together, they will create a suite of software-based products and services.

“Over the past two decades, Amazon has built the technology, expertise, and culture of innovation to be a world leader in cloud computing, artificial intelligence, and machine learning,” said Andy Jassy, CEO of Amazon. “We’ve used these capabilities to make life better for customers around the world through products and services like Alexa, Kindle, and Fire TV, and with AWS we’ve helped thousands of companies transform themselves and their industries.

“We’re excited to collaborate with Stellantis to transform the automotive industry and re-invent the in-vehicle experience. We are inventing solutions that will help enable Stellantis to accelerate connected and personalized in-vehicle experiences, so that every moment in motion can be smart, safe, and tailored to each occupant. Together, we will create the foundation for Stellantis to transform from a traditional automaker into a global leader in software-driven development and engineering,” added Jassy. 

“Working together with Amazon is an integral part of our capability building roadmap, based on both developing internal competencies and decisive collaborations with tech leaders, and it will bring significant expertise to one of our key technology platforms, STLA SmartCockpit,” said Carlos Tavares, CEO of Stellantis. “By leveraging artificial intelligence and cloud solutions, we will transform our vehicles into personalized living spaces and enhance the overall customer experience, making our vehicles the most wanted, most captivating place to be, even when not driving.”

The collaboration will also focus on: 

• STLA SmartCockpit

Amazon and Stellantis will deliver software for STLA SmartCockpit, which will run in millions of Stellantis vehicles globally starting in 2024. The software-defined platform will integrate with customers’ digital lives to create personalized, intuitive in-vehicle experiences through AI-enhanced applications for entertainment, Alexa-enabled voice assistance, navigation, vehicle maintenance, ecommerce marketplaces, and payment services. 

The STLA SmartCockpit platform will use Amazon products and solutions that are purpose-built for vehicles, and Stellantis will have the flexibility to create custom, brand-, and vehicle-specific capabilities. 

Integration with Amazon’s smart home and security services will allow customers to monitor and manage their homes while on the go. Stellantis customers will also be able to manage their vehicles from their Alexa-enabled devices at home or their Alexa smartphone app, including using custom Alexa skills to set the in-cabin temperature before getting into their vehicle, schedule service, or order accessories.  

• Collaborative Engineering and Innovation

As part of this multi-year engagement, Stellantis has selected AWS as its preferred cloud provider for vehicle platforms. Together, Stellantis and Amazon plan to build the next generation of cloud-enabled infrastructure for vehicle platforms. 

Stellantis plans to migrate its current vehicle data pipeline across its brands and geographies into a cloud-based data mesh, making use of AWS’ capabilities for scalable and durable real-time data streaming. By moving to an AWS-powered data mesh, Stellantis engineers can use the tools and interface that best suit each project.

Both companies are creating a cloud-based product development environment called the “Virtual Engineering Workbench,” which provides automated workflows to manage software development and testing, high-performance simulations, machine learning model training, and data collection and analysis.