It looks like Sega has officially expanded with a brand new studio. The company announced that they have opened a new development studio located in Sopporo City, Japan, and will focus on developing software and debugging, and will be led by CEO Takaya Sagawa. The press release, which can be seen here, also mentions that this new studio was actually opened on December 1, 2021. Sega is just now officially announcing this for some reason, although it doesn’t really change anything in terms of how they will be conducting business and project development.
Sega’s major expansion is not that much of a surprise, especially considering the new studio’s location. Sapporo City is filled to the brim with educational institutions, as well as being a fairly populated region for the country of Japan. The company has experienced massive growth in recent years, especially with their Yakuza franchise which has become one of the most popular video game series in the world. Their main headquarters, which is in Shinagawa City of Tokyo, Japan, will remain the primary base of operations for everything corporate-related, as well as other endeavors.
It’ll be interesting to see what the new studio in Sapporo City will be working on. Whether it be a brand new IP or continuing work on an existing one, we’re excited to see what they come up with. Speaking of Sega, the company also recently decided not to use any sort of NFT/Blockchains in their products, stating that “it is perceived as simple money-making.” This comes right off the heels of other companies seemingly accepting NFT’s as potential profit and utilizing them as products. This includes Konami, Ubisoft, and even the developer of S.T.A.L.K.E.R. 2.