Acxiom Announces Partnership with TransUnion to Make Scaled Data Actionable Across Streaming Media
Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced a data partnership with TransUnion via the TruAudience® Data Marketplace, enabling brands to utilize Acxiom’s powerful marketing audiences across the streaming media ecosystem. With Acxiom audiences in the TruAudience Data Marketplace, advertisers can fine-tune their digital audience strategy in new environments like CTV, audio, and gaming.
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“The growth of CTV continues to exceed marketplace expectations and the partnership between Acxiom and the TruAudience Data Marketplace enables unprecedented reach while leveraging best in class data from Acxiom.”
Acxiom has the most accurate addressable marketing data on individuals aged 18 and older in the U.S. to help marketers reach their audiences with relevance and respect. Acxiom focuses on creating the best possible audiences from the widest sources of data for marketers across a broad range of industries, including financial services, retail, automotive, travel and entertainment. Acxiom’s customer intelligence drives success for many of the world’s most respected brands. It’s just one of the many reasons Acxiom clients renew 95% of their contracts.
With TransUnion’s identity infrastructure and scaled coverage of streaming homes, advertisers can ensure their campaigns will deliver superior, data-driven results. The TruAudience Data Marketplace is a privacy-conscious, end-to-end solution for executing high-fidelity streaming and omnichannel campaigns with consistency and scale. The marketplace is also integrated with leading streaming publishers, DSPs, and SSPs.
“As the media ecosystem continues to evolve, Acxiom is excited to integrate with the TruAudience Data Marketplace to deliver precision at scale for advertisers,” said Conor Burgess, VP, Advanced TV at Acxiom. “The growth of CTV continues to exceed marketplace expectations and the partnership between Acxiom and the TruAudience Data Marketplace enables unprecedented reach while leveraging best in class data from Acxiom.”
“Our partnership with Acxiom will provide a boost to recognizing and reaching omnichannel audiences across the streaming media ecosystem,” said Michelle Swanston, VP of Customer Success and Data Marketplace at TransUnion. “Now available via the TruAudience Data Marketplace, Acxiom’s scaled data will power meaningful reach across tens of millions of smart TVs, smart speakers and gaming consoles.”
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