In the midst of Monday night’s (January 10) College Football Playoff National Championship between Alabama and Georgia, Kanye West interrupted the broadcast to debut a brand new Yeezy x Gap commercial which also featured scenes from his “Heaven or Hell” video. 

Shortly after its debut, Kanye took to his Instagram Stories to post a clip from the Yeezy x Gap ad while paying tribute to his late mother, Donda West, who passed away in 2007.

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“Our first yzy gap commercial Mama we did it,”he wrote along with a smiling face with tear emoji.

The heartfelt moment has been decades-in-the-making as Kanye has longed talk about wanting to be the “Steve Jobs of Gap” after working at the clothing store prior to his music career taking off.

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Following the commercial, a Black Yeezy x Gap hoodie was made available for $80 for the first time while the blue hoodie was also restocked in all sizes.

Kanye was busy Monday night (January 10) as he spent time with rumored girlfriend actress Julia Fox and then linked up with embattled NFL star Antonio Brown who continued his world tour by invading the West Coast.

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Kanye West Debuts Yeezy Gap Commercial On ESPN As Part Of 'Heaven & Hell' Video

AB took a video of Kanye West getting a haircut and then the two posed for another picture together. Ye has reportedly wanted to link up with the NFL star since his outburst on the gridiron just over a week ago, according to Kanye confidant Justin LaBoy.