Radio broadcasters, be warned. On-demand audio giant Spotify is rolling out a new advertising format that enriches podcasting by giving listeners a series of “Call-to-Action Cards” allowing them to learn more about an audio ad they hear.
It’s yet another opportunity for the audio industry, so long as legacy broadcast companies in the digital space follow suit.
![Spotify logo [Photo: Bryce Durbin]](https://rbr.com/wp-content/uploads/Bryce-Durbin-Spotify.jpg "Bryce Durbin Spotify")
