Derek Lam 10 Crosby Pre-Fall 2022

Courtesy of Derek Lam 10 Crosby

 In January 2020, Public Clothing Company acquired Derek Lam 10 Crosby, while installing Lam as the chief creative officer to the new business. 

“It’s been a really wonderful partnership because they’ve been able to invest a lot in the brand, in the right areas. They’ve been a great partnership with production, sourcing and overall support and marketing of the brand,” Shawn Reddy, vice president of design, told WWD. “10 C has been a special corner in contemporary American sportswear — it has that designer sensibility from Derek’s mainline, in a more approachable way. We’re able to continue to evolve that…the biggest part of the acquisition was keeping the brand’s integrity.”

Following a 10-year anniversary capsule collection in September, the brand is unveiling an Ibiza-inspired casual and playful-chic collection for the pre-fall season.

The look: Playful chic with slight utilitarian undercurrent.

Quote of note: “10 C is a collection that balances utility and femininity in the perfect way.“ Reddy told WWD of the collection’s two-piece dressing, adding “With the tone of Ibiza, there was this essence of subtle sexiness that we’re tapping more into.”

Key pieces: Effortless, versatile dresses and skirts (in colorful solids or Ibiza-inspired tropical prints); youthful suiting options (an “Elle Woods” bubblegum pink skirt set, linen separates); knit dressing (a double-layered cropped cardigan in bright orange); approachable crochet dresses and separates; slim asymmetrical tunics (styled with a ruched pink legging); signature utility-inspired wardrobing; debut sunglasses in collaboration with Modo. 

Takeaway: The collection paid homage to brand signatures while offering cheerful, approachable, casual, new styles.