Amazon’s Best October Prime Day Deals Are Up to 85% Off

Best Prime Day Deals — Photo:
Amazon / InStyle

Prices were accurate at the time this story was published.

Amazon shoppers, grab your wallets: The retailer’s first ever Prime Big Deal Days sale event is here, and you won’t want to miss these discounts.

October Prime Day 2023 has officially started and will run through tomorrow night, with thousands of deals available sitewide. Whether you’re looking for cozy fall sweaters, hydrating skincare products, seasonal home decor, or the latest tech gadgets, you’ll find it on sale during the savings event. To make your shopping experience a breeze, we narrowed down the massive selection to the 410 best deals worth checking out, starting with the top 10 overall across categories.

Best Prime Deals Overall

Best Overall Deal: Laneige Lip Sleeping Mask, $17 (Originally $24)
Apple AirPods Pro, $189 (Originally $249)
Cosrx Snail Mucin 96 Power Essence Serum, $14 (Originally $25)
Bissell Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner, $89 (Originally $124)
Grande Cosmetics GrandeLash-MD Lash-Enhancing Serum, $48 (Originally $68)
Crest 3D Whitestrips Professional Effects Teeth Whitening Kit, $30 (Originally $46)
Shaperx Seamless Sculpting Bodysuit, $30 (Originally $48)
New Balance 411 V1 Training Shoe, $45 (Originally $70)
Dyson Outsize Cordless Vacuum Cleaner, $449 (Originally $528)
Orolay Thickened Down Jacket, $90 (Originally $152)
Color Wow Xtra-Large Bombshell Volumizer, $18 (Originally $26)

While many deals will stay live for the entire two-day event, others will only be available for one day and some for just a few hours. As long as you’re logged into your Prime account or signed up for a free 30-day trial, you can take full advantage of the discounts offered during the sale.

We’re talking about incredible savings in the fashion, beauty, home, and tech departments from brands like Levi’s, Hanes, Elemis, Dyson, and Apple — just to name a few. Of course, we would never just send you off to sort through the deals yourself; instead we spent hours curating lists of the best discounts in each category.

It wouldn’t be an Amazon sale without epic discounts on Apple devices, and the Prime Big Deal Days event is no exception. Apple AirPods Pro are going for their lowest price ever, making this the perfect opportunity to treat yourself or get a head start on holiday shopping. The wireless earbuds come with four sets of silicone tips for a customizable fit and have noise-canceling capabilities to help you focus when you need it most. Plus, they’ll last for up to 30 hours with the charging case before you have to worry about plugging them in again — talk about convenience.

Buy on Amazon $249 $189

For the fashion lovers, the Orolay Thickened Down Jacket, aka the viral Amazon coat, is on sale for just $90. It’s filled with duck down and has a faux fur-lined hood for extra warmth, six zippered pockets to keep your essentials organized, and expandable sides for a customizable fit. With the coldest months of the year right around the corner, now is the perfect time to stock up on cozy outerwear.

Orolay Women's Thickened Down Jacket Green 2XL — Courtesy

Buy on Amazon $152 $90

The beauty deals are equally as impressive, and you can get the fan-favorite Laneige Lip Sleeping Mask on sale for less than $20. A-listers like Kendall Jenner, Kelly Ripa, and Drew Barrymore are all fans of the nourishing lip product thanks to its hydrating formula and glossy finish. It comes in a small tub with a silicone applicator, making it easy to distribute the balm across your lips without getting your hands sticky. Per Amazon, more than 10,000 shoppers have bought the lip mask in the past month alone, so be sure to grab one before it sells out.

Buy on Amazon $24 $17

Now that you’ve gotten a taste of the incredible discounts available across Amazon, browse through more of our top Prime Big Deal Days sale picks, below.

Amazon October Prime Day Steve Madden Women's Howler Ankle Boot — Amazon

Buy on Amazon $100 $60

Best Prime Fall Fashion Deals

The Prime Big Deal Days fashion markdowns include everything you’ll need to stay warm and cozy this fall and winter. Stock up on oversized cardigans, leather jackets, simple sweatshirts, and cute shackets to throw on over your favorite dress or blouse. Plus, grab a two-piece set like this sweater top and knit pants outfit to reach for when you’re working from home, hitting the airport, or running errands. And for footwear, you’ll want to have fuzzy socks and a pair of comfortable boots, like these Steve Madden lug-sole Chelsea boots, ready to go.

Best Overall Deal: Steve Madden Howler Ankle Boot, $60 (Originally $100)
The Drop Noa Trench Coat, $70 (Originally $100)
Levi's Low Pro Jeans, $38 (Originally $80)
Lillusory Oversized Loose-Knit Cardigan, $30 (Originally $37)
Levi's Faux Leather Belted Motorcycle Jacket, $51 (Originally $80)
The Drop Vivienne Balloon-Sleeve Crewneck Sweater, $31 (Originally $45)
Efan Two-Piece Lounge Set, $38 (Originally $73)
New Balance Dynasoft Nergize V3 Cross Trainer Sneaker, $56 (Originally $70)
Levi's Ex-Boyfriend Trucker Jacket, $59 (Originally $98)
Hanes EcoSmart Crewneck Sweatshirt, $11 (Originally $18)
Automet Casual Plaid Shacket, $25 (Originally $50)
JW Pei Gabbi Ruched Hobo Handbag, $64 (Originally $80)
Dream Pairs Over-the-Knee Faux Suede Boots, $49 (Originally $64)
Anrabess Long Cardigan Jacket, $40 (Originally $67)
Hanes ComfortSoft Fleece Sweatpants, $8 (Originally $18)
Trendy Queen Turtleneck Shirt, $20 (Originally $29)
Amazon Essentials Suede Ankle Boot, $30 (Originally $40)

Amazon Essentials Teddy Bear Fleece Oversized Lapel Jacket, $45 (Originally $64)
The Drop Blake Long Blazer, $56 (Originally $85)
Anrabess Long-Sleeve Slim Ribbed Knit Midi Dress With Tie Waist, $43 (Originally $60)
Orolay Stylish Down Hooded Jacket With Two-Way Zipper, $98 (Originally $140)
Tronjori High-Waist Trousers, $34 (Originally $40)
Amoretu Long-Sleeve Tiered Mini Dress, $25 (Originally $53)
Colorfulkoala High-Waisted Leggings, $16 (Originally $30)
Champion Powerblend Jogger, $36 (Originally $45)
Yovela High-Waisted Baggy Sweatpants, $24 (Originally $46)
Anrabess Two-Piece Sweater Set, $41 (Originally $55)
Trendy Queen Half-Zip Pullover, $26 (Originally $53)
Asgard Ankle Rain Boots, $30 (Originally $50)
HomeTop Fur Memory Foam Slippers, $17 (Originally $26)
Beaully Flannel Plaid Shacket, $33 (Originally $43)
Nine West High-Rise Perfect Skinny Jean, $27 (Originally $40)
Levi's Faux Shearling Baby Baggy Trucker Jacket, $32 (Originally $108)
Anrabess Oversized Turtleneck Sweater Dress, $34 (Originally $63)

Prettygarden Long-Sleeve Vintage Flowy Dress, $33 (Originally $47)
Gloria Vanderbilt Amanda Corduroy Slim High-Rise Pant, $25 (Originally $54)
Crazy Grid Long-Sleeve Blazer Jacket, $42 (Originally $66)
Mangopop Mock-Neck Long-Sleeve Bodysuit, $17 (Originally $38)

Buy on Amazon $80 $56

Best Prime Beauty Deals

If there’s one thing we’ve come to expect during Amazon sales, it’s steep discounts on popular beauty products. Laneige’s Lip Glowy Balm and Crest’s 3D Whitestrips were both top-sellers during Prime Day back in July, and they’re likely to be in-demand again during this two-day sale. One of Amazon's overall best-sellers, Sunday Riley’s C.E.O. Glow Vitamin C Face Oil is another beauty find that will likely be a hit. Reviewers swear by the oil for bright and hydrated skin, so now’s the time to stock up before the driest months of the year. And easy blow-outs at home, the root-boosting Revlon round hot air brush is on sale for just $32.

Best Overall Deal: Sunday Riley C.E.O. Glow Vitamin C and Turmeric Face Oil, $56 (Originally $80)
Dyson Supersonic Hair Dryer, $300 (Originally $400)
Sunday Riley Luna Retinol Sleeping Anti-Aging Night Face Oil, $74 (Originally $105)
Shark FlexStyle Air Drying and Styling System, $297 (Originally $350)
Laneige Lip Glowy Balm, $14 (Originally $18)
Elemis Dynamic Resurfacing Facial Pads, $45 (Originally $64)
Crest 3D Whitestrips Professional Effects Teeth Whitening Kit, $30 (Originally $46)
RevitaLash Cosmetics RevitaBrow Advanced Eyebrow Conditioner Serum, $77 (Originally $110)
Finishing Touch Painless Hair Remover, $14 (Originally $20)
Covergirl Lash Blast Clean Volume Mascara, $9 (Originally $13)
Goop Beauty Hair Serum, $39 (Originally $55)
VieBeauti Eyelash Serum, $20 (Originally $40)
Physicians Formula Skin Booster Vitamin Shot Serum, $10 (Originally $14)
Bio-Oil Skincare Body Oil, $10 (Originally $14)
IGK Good Behavior Spirulina Protein Smoothing Hair Spray, $23 (Originally $34)

Lumineux Teeth Whitening Strips, $14 (Originally $23)
Samnyte Hair Wax Stick, $8 (Originally $15)
Greenzla Reusable Makeup Remover Pads, $10 (Originally $16)
Remedial Pax Retinol Face Cream, $23 (Originally $30)
Revlon One-Step Root Booster Round Brush Dryer, $32 (Originally $60)
Nyx Professional Makeup Ultimate Shadow Palette, $10 (Originally $18)
Kitsch Microfiber Hair Towel Scrunchie, $10 (Originally $15)
Celor Under-Eye Patches, $10 (Originally $20)
Physicians Formula Murumuru Butter Bronzer, $10 (Originally $16)
Revlon Oil Control Face Roller, $9 (Originally $14)
Maybelline New York Lash Sensational Washable Mascara, $8 (Originally $12)
Mielle Organics Pomegranate and Honey Sculpting Hair Custard, $8 (Originally $15)
Olaplex No. 4P Blonde Enhancing Toning Shampoo, $24 (Originally $30)
Sally Hansen Instant Cuticle Remover, $5 (Originally $10)
Kitsch Dermaplaning Tool, $8 (Originally $14)
ZealSea Hyaluronic Acid Serum, $12 (Originally $30)
Rimmel London Stay Matte Fix and Go Two-in-One Primer and Setting Spray, $6 (Originally $8)

Neutrogena Day and Night Facial Cleansing Wipes, $13 (Originally $21)
Crave Naturals Glide Through Detangling Brush, $10 (Originally $20)
Shoprox Spa Headband, $7 (Originally $9)
New York Biology Dead Sea Mud Mask for Face and Body, $15 (Originally $25)
Real Techniques Miracle Complexion Sponge Four-Pack, $10 (Originally $15)
Solwave Bye Acne Spot Treatment, $50 (Originally $99)
Revlon One-Step Volumizer, $28 (Originally $45)
Bioderma Sensibio H20 Micellar Water Makeup Remover, $14 (Originally $19)
Eau Thermale Avene Spring Water Facial Mist Spray, $14 (Originally $19)
La Roche Posay Effaclar Purifying Foaming Gel Cleanser, $17 (Originally $23)

Amazon MARTHA STEWART Gatwick 7 QT Enamel Cast Iron Dutch Oven, Linen w/Gold Knob — Amazon

Buy on Amazon $80 $64

Best Prime Home Deals

Whatever your home may need — cleaning gadgets, fresh bedding, new cookware — it’s on sale during Prime Big Deal Days. Amazon slashed prices on a variety of vacuum cleaners from top brands, like Dyson, Bissell, Roomba, and Shark. Sleek and handy kitchen gadgets like this Ninja air fryer are also going for some of their best prices of the year. And there’s plenty of cookware that marries form and function, like Martha Stewart’s elegant cast iron Dutch oven, which comes in a range of unexpected colors. Shoppers call it a “beautiful piece” that deserves a spot on your stove or counter — no need to store this one in a cabinet.

Best Overall Deal: Martha Stewart Gatwick 7-Quart Enamel Cast Iron Dutch Oven, $64 (Originally $80)
Bissell CrossWave Cordless Wet-Dry Vacuum and Mop, $200 (Originally $363)
Eufy by Anker HomeVac H11 Cordless Handheld Vacuum, $36 (Originally $60)
Dyson V12 Detect Slim Origin Cordless Vacuum, $440 (Originally $630)
Beckham Hotel Collection Queen Bed Pillows, $37 with coupon (Originally $61)
Stasher Reusable Silicone Storage Bag, $25 with coupon (Originally $30)
Martha Stewart 10-Piece Nonstick Pots and Pans Cookware Set, $153 (Originally $180)
Ninja AF101 Air Fryer, $90 (Originally $130)
Keurig K-Mini Single Serve Coffee Maker, $60 (Originally $100)
iRobot Roomba 692 Robot Vacuum, $165 (Originally $300)
Levoit Core 300 Hepa Air Purifier, $85 (Originally $100)
Novogratz Aloha Collection Rainbow Doormat, $24 (Originally $39)
Montecito Home Decorative Coffee Table Tray, $38 (Originally $50)
Qlofei White Ceramic Vase Two-Piece Set, $22 (Originally $40)
Artistic Weavers Hapsburg Moroccan Shag Area Rug, $93 (Originally $290)

Yimobra Memory Foam Bath Mat, $8 (Originally $27)
Budding Joy Six-Pack Fabric Storage Bags, $23 (Originally $45)
Sleep Zone Quilted Fitted Full Mattress Pad, $25 (Originally $47)
Buganda Memory Foam Bath Mat, $10 (Originally $17)
Shark Navigator Lift Away Upright Vacuum, $129 (Originally $180)
Hammam Bath Four-Pack Towels, $38 (Originally $80)
Kootek Drawer Organizer Set, $23 (Originally $40)
Utopia Bedding Quilted Fitted Mattress Pad, $16 (Originally $24)
See Spring 12-Pack Shoe Storage Boxes, $36 (Originally $55)
Shark Steam Pocket Mop Hard Floor Cleaner, $70 (Originally $90)
Voweek Electric Spin Scrubber, $40 with coupon (Originally $50)
Pure Enrichment Ultrasonic Cool Mist Humidifier, $32 (Originally $50)
Bedsure Satin Pillowcase Two-Pack, $8 (Originally $10)
Yankee Candle Sugared Cinnamon Apple Large Jar Candle, $17 (Originally $31)
Bedsure Queen Comforter Set, $37 (Originally $83)
iRobot Roomba i4 EVO Robot Vacuum, $271 (Originally $400)
Apicizon Round Side Table, $32 (Originally $40)

Eddie Bauer Fleece Throw Blanket, $27 (Originally $35)
Homemory 12-Pack Flameless Candles, $8 (Originally $17)
Iris Compact Travel Steam Iron, $30 (Originally. $90)
Amazon Basics Lightweight Microfiber Bed Sheet Set, $30 (Originally $38)
Coonp King Mattress Topper, $72 with coupon (Originally $122)
Dyson V8 Cordless Vacuum Cleaner, $299 (Originally $344)
Shark Vertex Pro Cordless Stick Vacuum, $400 (Originally $500)
Shark Wandvac System Pet Three-in-One Cordless Stick and Handheld Vacuum Combo, $180 (Originally $200)
Cosori Electric Gooseneck Kettle, $59 with Prime (Originally $70)
Crock-Pot 7-Quart Oval Manual Slow Cooker, $30 (Originally $50)
Breville Nespresso Essenza Mini Espresso Machine, $150 (Originally $180)
KitchenAid Artisan Series 5 Quart Tilt-Head Stand Mixer, $380 (Originally $460)
Bedsure Comforter Duvet Insert, $22 with coupon (Originally $42)
Tempur-Pedic Standard Cloud Pillow, $64 (Originally $89)
Cgk 4-Piece Bedding Sheet Set, $26 (Originally $40)
Crock-Pot Artisan Round Enameled Cast Iron Dutch Oven, $50 (Originally $126)

Le Creuset Enameled Cast Iron Rectangular Roaster, $200 (Originally $270)
Instant Pot Pro 10-in-1 Multi-Cooker, $119 (Originally $170)
Bissell Pet Stain Eraser PowerBrush, $94 (Originally $134)
Bissell SpotClean ProHeat Portable Carpet Cleaner, $104 (Originally $124)
Shark AV753 Ion Robot Vacuum, $130 (Originally $230)
Eufy HomeVac H11 Handheld Vacuum, $36 (Originally $60)
ZokerVacuum Cordless Vacuum Cleaner, $116 with coupon (Originally $760)
Ruggable Kamran Rug, $279 (Originally $349)
P.F. Candle Co. Spruce Classic Candle, $27 (Originally $23)
Neom Essential Oil Diffuser, $75 (Originally $100)

Amazon Apple AirPods 2nd Generation — Amazon

Buy on Amazon $129 $89

Best Prime Tech Deals

Amazon’s first-ever Prime Big Deal Days event includes tech deals that are on par with Black Friday offers. Case in point: Apple AirPods are marked down to some of their best prices ever. Shoppers can get the most reviewed Apple AirPods for under $90 and the noise-canceling Apple AirPods Max on-ear headphones for under $500. Apple Watches, iPads, and AirTags are also deeply discounted, so be sure to fill up your cart before stock runs out.

Best Overall Deal: Apple AirPods Earbuds (2nd Generation), $89 (Originally $129)
Apple AirPods Earbuds (3rd Generation), $150 (Originally $169)
Apple AirPods Max Headphones, $480 (Originally $549)
Apple Watch Series 8, $319 (Originally $399)
Apple Watch SE, $199 (Originally $249)
Apple AirTags Four-Pack, $89 (Originally $99)
Ring Video Doorbell, $55 (Originally $100)
Hisense 65-Inch Class U7 Series ULED Mini-LED Google TV, $728 (Originally $1,050)
Bose SoundLink Flex Bluetooth Speaker, $119 (Originally $149)
Bose 700 Noise-Canceling Bluetooth Over-Ear Headphones, $279 (Originally $379)
Samsung 55-Inch Class QLED the Frame Series TV, $998 (Originally $1,646)
Udreamer Vinyl Record Player, $40 (Originally $70)
Ucomx Nano Three-in-One Wireless Charger, $40 (Originally $50)
Levoit Smart Thermostat, $99 with coupon (Originally $149)
Vodrais iPhone Charger Six-Pack, $10 (Originally $40)
Sensyne 62-Inch Phone Tripod and Selfie Stick, $16 (Originally $30)
HP DeskJet 2755e Wireless Color Printer, $75 (Originally $85)

Sensyne Ring Light With Tripod, $30 (Originally $50)
Insignia F30 Series 4K UHD Fire TV 43-Inch Smart Television, $170 (Originally $270)
Fire TV Stick, $20 (Originally $40)
Amazon Smart Thermostat, $56 (Originally $80)
Ring Alarm Five-Piece Home Security Kit, $120 (Originally $200)
Echo Dot (5th Generation), $23 (Originally $40)
Kindle Paperwhite, $95 (Originally $140)
Echo Studio Smart Speaker, $155 (Originally $200)
Amazon Fire HD 10 Plus Tablet, $95 (Originally $180)
All-New Blink Outdoor 4 Security Camera, $72 (Originally $120)
Google Nest Cam With Floodlight, $200 (Originally $280)
Apple Watch Series 9, $390 (Originally $441)

Buy on Amazon $149 $56

Best Prime Skincare Deals

Skip the pricey facials and treatments this season by investing in reviewer-approved,celeb-loved skincare products. While there are several impressive gadgets included in Amazon’s Prime Big Deal Days, Solawave’s Four-in-One Facial Wand is the one to get if you’re after a multi-tasker. The red light therapy tool, which is used by both InStyle editors and celebs like Nicole Kidman, Reese Witherspoon, and Jennifer Coolidge, releases microcurrents to improve the look of fine lines, acne, inflammation, and dark spots.

Best Overall Deal: Solawave Four-in-One Facial Wand, $56 (Originally $149)
NuFace Classic Mini Starter Kit, $154 (Originally $220)
Foreo Bear Microcurrent Facial Device, $203 (Originally $329)
Bioderma Sensibio H2O Micellar Water, $13 (Originally $19)
Peter Thomas Roth Pumpkin Enzyme Mask, $36 (Originally $60)
Crépe Erase Advanced Body Repair Cream Treatment, $70 (Originally $84)
EltaMD Foaming Facial Cleanser, $26 (Originally $32)
It Cosmetics Bye Bye Breakout 2 Percent Salicylic Acid Acne Treatment Serum, $18 (Originally $35)
Laneige Glowy Makeup Serum, $22 (Originally $32)
Elemis Superfood Facial Oil, $49 (Originally $65)
Advanced Clinicals Rosehip Oil, $21 (Originally $30)
Cetaphil Daily Facial Cleanser, $11 (Originally $17)
L’Occitane Shea Butter Hand Cream, $10 (Originally $13)
Anai Rui Turmeric Clay Mask, $21 with coupon (Originally $30)
Lancôme Rénergie H.C.F. Triple Face Serum, $98 (Originally $140)
Bliss Fab Foaming Two-in-One Cleanser and Exfoliator, $13 (Originally $24)

Elemis Soothe and Hydrate Five-Piece Skincare Collection, $57 (Originally $105)
StriVectin Super-C Retinol Vitamin C Serum, $54 (Originally $75)
It Cosmetics Confidence in Your Beauty Sleep Night Cream, $14 (Originally $24)
Aveeno Stress Relief Body Wash, $11 (Originally $17)
Paula's Choice Boost 10 Percent Azelaic Acid Booster Cream, $12 (Originally $18)
Latme Ice Roller, $10 (Originally $14)
Kate Somerville ExfoliKate Resurfacing Body Scrub, $39 (Originally $56)
Cosrx Acne Pimple Patches, $9 (Originally $15)
Goop Beauty Dry Brush, $18 (Originally $25)
Goop Beauty Glow Lotion, $39 (Originally $58)
Embryolisse Lait-Crème Concentré Face Cream and Makeup Primer, $29 (Originally $50)
Peter Thomas Roth Instant FirmX Temporary Eye Tightener, $29 (Originally $38)
La Roche-Posay Thermal Spring Water Face Mist, $19 (Originally $23)
Mario Badescu Drying Lotion, $12 (Originally $20)
StriVectin Tighten and Lift Hyperlift Eye Cream, $39 (Originally $49)
Elemis Superfood Midnight Facial, $43 (Originally $54)

StriVectin Anti-Wrinkle Double Fix for Lips, $28 (Originally $39)
The Original Makeup Eraser Towel, $16 (Originally $20)
Embryolisse 24-Hour Miracle Cream for Hand and Body, $35 (Originally $40)
Perricone MD Cold Plasma Plus Lip Therapy, $26 (Originally $32)
Mario Badescu Ceramide Eye Gel, $13 (Originally $18)

Amazon Big Deal Days R+Co Dallas Biotin Thickening Shampoo — Amazon

Buy on Amazon $34 $24

Best Prime Haircare Deals

The haircare deals are some of the best offers in the beauty department, so be sure to grab your favorites while they’re still in stock. It’s especially worth checking out the discounts on time-saving styling tools, since those gadgets typically come with hefty price tags. Both the T3 AireLuxe Ionic blow dryer and the Drybar heated straightening brush are on sale, as well as the viral Revlon One-Step Hair Dryer, which has earned 45,000 five-star ratings. And to keep your hair in tip-top shape before you style it, add the R+Co Dallas Biotin Thickening Shampoo and Bold Uniq Purple Hair Mask to your shopping cart.

Best Overall Deal: R+Co Dallas Biotin Thickening Shampoo, $24 (Originally $34)
T3 CurlWrap 1.25-Inch Automatic Rotating Curling Iron, $140 (Originally $199)
T3 AireLuxe Digital Ionic Professional Blow Dryer, $140 (Originally $200)
Drybar the Brush Crush Heated Straightening Brush, $104 (Originally $149)
IGK Mistress Hydrating Hair Balm, $20 (Originally $29)
Revlon One-Step Hair Dryer and Styler, $33 (Originally $50)
Chi Ceramic Hair Straightening Flat Iron, $42 (Originally $100)
Bold Uniq Purple Hair Mask, $20 (Originally $34)
Bold Uniq BoldPlex Deep Conditioner Protein Treatment, $30 (Originally $34)
L'ange Hair Le Duo 360-Degree Airflow Styler, $69 (Originally $119)
Klorane Dry Shampoo With Oat Milk, $16 (Originally $24)
Arvazallia Hydrating Argan Oil Hair Mask, $10 (Originally $17)
First Botany Tea Tree Mint Shampoo and Conditioner Set, $19 (Originally $35)
Amika Fluxus Touchable Hairspray, $18 (Originally $26)
Color Wow Color Security Shampoo, $17 (Originally $24)

Verb Ghost Shampoo, $31 (Originally $44)
R+Co Control Flexible Paste, $26 (Originally $34)
Drybar the Mixologist Interchangeable Styling Iron, $139 (Originally $199)
Gisou Honey-Infused Hair Wash Shampoo, $30 (Originally $37)
Mielle Organics Rosemary Mint Strengthening Hair Masque, $8 (Originally $12)
Ouidad Moisture Lock Leave-in Conditioner, $21 (Originally $26)
T3 Featherweight StyleMax Professional Ionic Hair Dryer, $148 (Originally $200)
R+Co Moon Landing Anti-Humidity Spray, $27 (Originally $36)
Oribe Serene Scalp Anti-Dandruff Shampoo, $46 (Originally $52)
Sachajuan Thickening Conditioner, $29 (Originally $35)
Grande Cosmetics GrandeHair Hair-Enhancing Serum, $39 (Originally $62)
Virtue Air Dry Essentials, $87 (Originally $113)
Neutrogena T/Sal Therapeutic Shampoo for Scalp Build-Up Control, $7 (Originally $10)
Chi 44 Iron Guard Thermal Protection Spray, $12 (Originally $17)
L’Oréal Paris Elvive Total Repair 5 Repairing Shampoo and Conditioner, $16 (Originally $19)

Boldify Hair Thickening Serum, $23 (Originally $35)
Hicober Microfiber Hair Towel Three-Pack, $13 (Originally $16)
Moroccanoil Dry Shampoo Dark Tones, $20 (Originally $26)
OGX Thick and Full Biotin and Collagen Shampoo and Conditioner Set, $11 (Originally $19)
Dyson Corrale Hair Straightener, $399 (Originally $500)
Ouai Medium Shampoo and Conditioner Set, $52 (Originally $64)
Ouai Fine to Medium Hair Treatment Masque, $30 (Originally $38)
Heeta Hair Scalp Massager, $6 (Originally $10)

October Amazon Prime Day Rebecca Minkoff Darren Tote Bag — Amazon

Buy on Amazon $398 $338

Best Prime Designer Outlet Deals

Amazon’s huge two-day sale features savings in every department — and that includes its designer outlet. Luxe brands like Theory, Jason Wu, Sweaty Betty, Madewell, Ugg, and Levi’s are all discounted, and surprisingly, the deals start at $16. A few of the pieces you can invest in now and wear for years to come: Theory’s tweed crop jacket, Rebecca Minkoff’s Darren tote bag, and Ugg’s Gertrude teddy coat, which Oprah once said is "as close as you can get to wearing your robe out in the real world."

Best Overall Deal: Rebecca Minkoff Darren Tote Bag, $338 (Originally $398)
Rebecca Minkoff Edie Flap Shoulder Bag, $162 (Originally $298)
Joe's Jeans the Lara Mid-Rise Cigarette Ankle Jean, $119 (Originally $178)
Joe's Jeans the Pleated Wide-Leg Ankle Jean, $100 (Originally $188)
ASTR the Label Shelby Maxi Dress, $108 (Originally $148)
BlankNYC No Closure Faux Fur Coat, $71 (Originally $98)
Sweaty Betty After Class Longline Sweatshirt, $48 (Originally $78)
Madewell Whisper Cotton Turtleneck Shirt, $21 (Originally $32)
Levi's Premium Ribcage Straight Ankle Jeans, $59 (Originally $98)
Levi's Wedgie Straight Jeans, $45 (Originally $80)
Madewell Kickoff Trainer Sneakers, $66 (Originally $110)
Ugg Gertrude Long Teddy Coat, $151 (Originally $248)
Theory Tweed Crop Jacket, $170 (Originally $425)
Ugg Fremont Fluffy Knit Cardigan, $84 (Originally $98)
Eberjey Waffle-Knit Cropped Cardigan, $118 (Originally $148)
The North Face Oh-Mega City Pom Beanie, $23 (Originally $45)
KF/KaufmanFranco Collective Rent the Runway Pre-Loved Black Knit Sweater Coat, $20 (Originally $78)

Jason Wu Collective Rent the Runway Pre-Loved Olive Stripe Sweater, $39 (Originally $68)
Slate and Willow Rent the Runway Pre-Loved Classic Leather Moto Jacket, $48 (Originally $174)
Marissa Webb Collective Rent the Runway Pre-Loved Chevron Sweater, $16 (Originally $53)
Derek Lam Collective Rent the Runway Pre-Loved Colorblock Turtleneck Sweater, $47 (Originally $69)
BlankNYC Vegan Leather Quilted Vest, $88 (Originally $148)
Bash Rent the Runway Pre-Loved Manteau Gillie Pea Coat, $37 (Originally $51)
Joe's Jeans the Cargo Skirt, $123 (Originally $168)
True Religion Heritage Pullover Sweatshirt, $62 (Originally $99)
Ugg Kanter Jogger Pants, $55 (Originally $78)
Sweaty Betty Revive Cropped Hoodie, $58 (Originally $88)
Ugg Fremont Fluffy Knit Cardigan, $84 (Originally $98)
Vince Banded Boat-Neck Cashmere Pullover, $298 (Originally $425)
Ugg Franca Travel Cardigan, $90 (Originally $138)
Dr. Martens Leona Boot, $150 (Originally $200)
Dooney and Bourke Bucket Handbag, $129 with coupon (Originally $149)

Frye Melissa Zip Around Leather Wallet, $96 (Originally $158)
Vince Warren Slip-on Sneaker, $111 (Originally $230)
Ugg Droplet Rain Boot, $53 (Originally $75)

Amazon THE GYM PEOPLE Thick High Waist Yoga Pants — Amazon

Buy on Amazon $30 $20

Best Prime Fashion Deals

Amazon has a vast assortment of fashion deals for Prime Big Deal Days, encompassing nearly every category from underwear to outerwear. You’ll find plenty of classic staple pieces, like Big Dart’s oversized button-down shirt and Levi’s skinny jeans, as well seasonal sweaters, like this best-selling Lillusory crewneck. Plus, leggings fans can replenish their assortment with this now-$20 high-waisted style from The Gym People, which has more than 44,000 five-star ratings.

Best Overall Deal: The Gym People High-Waist Leggings With Pockets, $20 (Originally $30)
Hanes Originals French Terry Cropped Hoodie, $22 (Originally $31)
Ewedoos Fleece-Lined Leggings With Pockets, $22 (Originally $40)
Koolaburra by Ugg Dezi Short Mid-Calf Boot, $41 (Originally $100)
Hanes Wireless Moisture-Wicking T-Shirt Bra, $15 (Originally $40)
The Drop Addison Soft Volume Top-Handle Bag, $32 (Originally $40)
The Drop Theor Vegan Leather Trouser, $16 (Originally $60)
Big Dart Oversized Button-Down Shirt, $18 (Originally $35)
Dokotoo Colorblock Crewneck Sweater, $40 (Originally $47)
Automet Puffer Vest, $28 (Originally $60)
Levi's 311 Shaping Skinny Jeans, $42 (Originally $70)
Levi's '94 Baggy Cargo Pants, $48 (Originally $80)
Zeagoo Satin High-Waisted Midi Skirt, $26 (Originally $37)
Anne Klein Bracelet Watch, $30 (Originally $65)
Lillusory Oversized Crewneck Sweater, $40 (Originally $60)
New Balance 608 V5 Cross Trainer Sneakers, $56 (Originally $75)
Jessica Simpson Faux Fur Slide Slippers, $9 (Originally $29)

Amazon Essentials Faux Shearling-Lined Hooded Puffer, $45 (Originally $62)
Dream Pairs Knee-High Riding Boots, $40 (Originally $67)
The Drop Uma High-Rise Fitted Slit-Front Pull-on Pant, $16 (Originally $55)
Zesica Long-Sleeve Crop Top and Joggers Set, $30 (Originally $64)
Lillusory Mock-Neck Pullover Sweater Dress, $30 (Originally $57)
The Drop @caralynmirand Ruffle-Neck Tiered Mini Dress, $40 (Originally $50)
Koolaburra by Ugg Victoria Short Fashion Boot, $60 (Originally $100)
Gap Textured Pullover Sweater, $36 (Originally $55)
The Drop Blue Sapphire Double-Breasted Blazer by @signedblake, $22 (Originally $90)
Gap Forevercozy Ribbed Crewneck Sweater, $36 (Originally $60)
Gloria Vanderbilt Amanda High-Rise Bootcut Flare Jeans, $31 (Originally $59)
Koolaburra by Ugg Delene Mini Fashion Boot, $52 (Originally $70)
Sunzel High-Waisted Leggings, $20 (Originally $28)
Sunzel Flare Leggings, $20 (Originally $50)
Peloton Dreamblend Relaxed Hoodie, $66 (Originally $88)
Levi’s ‘94 Baggy Jeans, $45 (Originally $80)
Levi's Original Trucker Jacket, $48 (Originally $90)

Amazon The Drop Women's Sia Pointed Toe Western Ankle Boot — Amazon

Buy on Amazon $70 $24

Best Prime Shoe Deals

Fall boots, comfy sneakers, and office-ready loafers are all marked down for Amazon’s October Prime Day. These western-inspired ankle boots from The Drop are “perfect for everyday wear,” per a reviewer, and they’re going for 66 percent off. You can also save on Adidas platform sneakers for casual outfits and these Circus NY loafers for sophisticated office looks. Not to mention, Ugg’s fuzzy Coquette slippers are on sale in a trendy red colorway that’s ideal for lounging at home in style.

Best Overall Deal: The Drop Sia Pointed-Toe Western Ankle Boot, $24 (Originally $70)
Adidas Originals Astir Sneaker, $78 (Originally $100)
Dream Pairs Chunky High-Heel Ankle Booties, $32 (Originally $69)
Ugg Coquette Slipper, $84 (Originally $120)
Calvin Klein Anissa Ankle Boot, $87 (Originally $179)
Cole Haan Grand Crosscourt Sneaker, $71 (Originally $110)
Reebok Princess Sneaker, $26 (Originally $55)
Skechers D'Lites Fresh Start Fashion Sneaker, $48 (Originally $74)
Adidas Originals Nizza Platform Sneaker, $60 (Originally $75)
Adidas Puremotion Adapt Running Shoe, $42 (Originally $70)
Sam Edelman Ivette Heeled Boot, $72 (Originally $180)
Dream Pairs Penny Loafer, $30 (Originally $40)
Sam Edelman Jazmine Chelsea Boot, $100 (Originally $170)
Circus NY Deana Loafer, $54 (Originally $90)
Fireside by Dearfoams Riverland Shearling-Lined Mini Ankle Boot, $58 (Originally $110)
Franco Sarto Meyer Knee-High Flat Boot, $175 (Originally $250)
Blowfish Malibu Stacie Ankle Boot, $37 (Originally $70)

Camper Katie Mid-Calf Boot, $144 (Originally $185)
White Mountain Suede Bari Clog, $55 (Originally $79)
Keds Center Lace-Up Sneaker, $35 (Originally $60)
Blondo Danika Waterproof Ankle Boot, $127 (Originally $160)
Frye Melissa Button Equestrian-Inspired Tall Boots, $209 (Originally $281)
Dream Pairs Chunky High Heel Ankle Booties, $32 (Originally $53)
Steve Madden Rocket Sneaker, $50 (Originally $79)
Dr. Martens Pascal Virginia Leather Lace-Up Boots, $128 (Originally $170)
Dream Pairs Croc-Embossed Loafers, $26 (Originally $40)
Reebok Classic Renaissance Sneaker, $37 (Originally $65)
Amazon Essentials Ankle Boot, $30 (Originally $43)
Sam Edelman Loraine Loafer, $113 (Originally $150)
Reebok Club C Double Geo Sneaker, $70 (Originally $95)
Dr. Martens Leonore Chelsea Boot, $68 (Originally $180)
Nine West Speakup Almond Toe Flats, $34 (Originally $69)
Ugg Classic Clear Mini Boot, $100 (Originally $160)
Sam Edelman Linnie Classic Mule, $105 (Originally $140)

Amazon The Drop Women's Preston Belt Bag — Amazon

Buy on Amazon $35 $10

Best Prime Accessory Deals

Amazon’s two-day sale includes fashion deals beyond just clothing and shoes; outfit-completing belts, jewelry, and sunglasses are all discounted, too. Droves of handbags are also marked down, including this belt bag from The Drop that’s on sale for just $10. The versatile bag can be draped across your body, fastened around your waist, or slung over your shoulder. Other standout deals include these Michael Kors aviator sunglasses for 55 percent off, a Swarovski bracelet for less than $90, and a pack of eight claw clips for just $7.

Best Overall Deal: The Drop Preston Belt Bag, $10 (Originally $35)
Sojos Round Polarized Sunglasses, $13 (Originally $27)
The Drop Josie Drawstring Bucket Bag, $12 (Originally $40)
Calvin Klein Fashion Belt, $36 (Originally $45)
Montana West Quilted Shoulder Bag With Chain Strap, $26 (Originally $45)
Fossil Heritage Leather Top-Handle Crossbody Purse, $295 (Originally $330)
Shashi Heart Chain Drop Earrings, $41 (Originally $58)
Marc Jacobs the Mini Hobo Bag, $285 (Originally $375)
Swarovski Symbolic Evil Eye Charm Bracelet, $87 (Originally $125)
Tocess Eight-Pack Claw Clips, $7 (Originally $14)
Parima Initial Travel Jewelry Case, $16 (Originally $20)
DKNY Classic Orion Crossbody Bag, $82 (Originally $178)
Robert Lee Morris Soho Oval Tube Hoop Earrings, $25 (Originally $45)
Michael Kors Chelsea Aviator Sunglasses, $45 (Originally $99)
Adidas Bucket Backpack, $40 (Originally $55)
Anne Klein Acetate Band for Apple Watch, $45 (Originally $65)
Furtalk Winter Scarf, $14 (Originally $22)

Lucky Brand Yuri Crossbody Bag, $45 (Originally $178)
The Sak Alameda Hobo Bag, $113 (Originally $199)
Yanibest Satin Lined Knit Beanie, $13 (Originally $29)
Calvin Klein Reyna Tote, $81 (Originally $158)
Ray-Ban Classic Aviator Sunglasses, $144 (Originally $221)
The North Face Coziest Beanie, $22 (Originally $35)
Swarovski Attract Necklace, $59 (Originally $69)
Lele Sadoughi Pearl-Embellished Headband, $57 (Originally $95)
Michael Kors Stainless Steel Watch, $125 (Originally $275)
Ugg Cozy Chenille Sock, $20 (Originally $30)
Lack of Color Terry Cloth Bucket Hat, $60 (Originally $99)
Ugg Maribel Shearling Mini Bag, $77 (Originally $115)

Amazon Calvin Klein Women's Modern Cotton Unlined Wireless Bralette — Amazon

Buy on Amazon $30 $20

Best Prime Under-$30 Deals

The huge assortment of Prime Big Deal Days markdowns includes plenty of budget-friendly fashion and beauty finds, many of which are under $30. And here’s the best part: Top brands like It Cosmetics, Laneige, Lancôme, and Victoria’s Secret are all included. Calvin Klein is another premium brand with surprisingly affordable deals, such as the ever-popular Modern Cotton wireless bralette for $20.