Beyoncé tapped her daughters, 9-year-old Blue Ivy and 4-year-old Rumi, to model Ivy Park’s Halls of Ivy collection, and now, the high-res photos of them posing are here. Bey dropped the images on her Instagram yesterday evening. While Blue and Rumi appeared in the Halls of Ivy campaign video, this is the first look at their campaign stills. The three match in black houndstooth ensembles, and Rumi even brought in a chic pink phone prop.
Halls of Ivy launches today on Adidas’s site. You can shop the collection here and the bra Bey is wearing below (it hasn’t sold out... yet):
Beyoncé spoke a little about her daughters in her September Harper’s Bazaar interview, and how she has seen her own self-care rituals impact them.
“During quarantine, I went from overindulgences to creating positive rituals drawing from past generations and putting my own spin on things,” she said. “I discovered CBD on my last tour, and I’ve experienced its benefits for soreness and inflammation. It helped with my restless nights and the agitation that comes from not being able to fall asleep. I found healing properties in honey that benefit me and my children. And now I’m building a hemp and a honey farm. I’ve even got hives on my roof! And I’m so happy that my daughters will have the example of those rituals from me. One of my most satisfying moments as a mom is when I found Blue one day soaking in the bath with her eyes closed, using blends I created and taking time for herself to decompress and be at peace. I have so much to share… and there’s more to come soon!”
