The AWS Marketplace will celebrate its 10-year anniversary next April, and consistent with the ever-changing world of cloud computing and enterprise technology, it too has evolved over time.

“Back then it was a very simple e-commerce website,” said Stephen Orban (pictured, right), general manager for AWS Marketplace and control services at AWS. “We’ve come an awful long way since then and changed the surface area of the business quite a bit. We now have more than 2,000 sellers listing more than 12,000 offerings on the Marketplace, with more than 325,000 customers around the world.”

Orban spoke with John Furrier, host of theCUBE, SiliconANGLE Media’s livestreaming studio, during AWS re:Invent. He was joined by Chris Casey (pictured, left), head of business development for AWS Data Exchange at AWS, and they discussed new container offerings, enhancements to the Data Exchange program, and the Marketplace’s continued appeal among AWS’ co-selling partners. (* Disclosure below.)

Support for containers and Redshift

AWS made several key announcements for Marketplace in October and November. These included AWS Marketplace for Containers Anywhere, which will now allow partners to list containers that can be deployed into any Kubernetes environment that a customer is running.

The public cloud provider also announced AWS Data Exchange for APIs following a preview of AWS Data Exchange for Amazon Redshift. The latter may hold particular appeal for developers, according to Casey.

“This capability gives data subscribers the ability to access data in the data warehouse supported by Amazon Redshift,” Casey explained. “The unique aspect of this is the data subscriber doesn’t actually have to copy the data out of Amazon Redshift if they don’t want to. They can query the data directly. It’s really the ultimate flexibility for a developer coming to AWS Data Exchange.”

One reason for Marketplace’s growth over the past decade has been the appeal of access to the AWS ecosystem for co-selling partners.

“While a lot of partners love that we’re able to help get them new customers, one of their favorite things about co-selling with us is that they’re able to close larger contracts faster,” Orban said. “They are taking advantage of the fact that the customer is already building on AWS.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent. (* Disclosure: Amazon Web Services Inc. sponsored this segment of theCUBE. Neither AWS nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE