Pantone’s 2022 color of the year, Very Peri, will help us ‘rewrite our lives’

The Pantone color of the year for 2022 is Very Peri, otherwise known as periwinkle.
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Would you like to adopt a “spritely, joyous attitude” in 2022?

There’s a color for that.

So says Pantone, the Carlstadt company that consecrates a hue for the approaching year each December.

The color of 2022?

Very Peri.

As in periwinkle blue (or violet, if you prefer), a color that takes its name from the periwinkle plant, or myrtle — specifically the appearance of its flowers.

Color guru Leatrice Eiseman, executive director of the Pantone Color Institute, explained the pick, announced Wednesday.

Very Peri is a good shade to turn to “as we move into a world of unprecedented change,” she said in a statement. The color, Eiseman said, provides “a novel perspective and vision of the trusted and beloved blue color family.”

The shade of periwinkle "encourages courageous creativity and imaginative expression," according to the color authority.

As the world continues to confront the dangers of the COVID-19 pandemic, with some people departing what Pantone called “an intense period of isolation” characterized by the fusion of the physical and digital, the company said the color opens us up “to new vision as we rewrite our lives,” “placing the future ahead in a new light.”

This particular blue has a violet-red undertone, which conveys “a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression,” Eiseman said.

Pantone, which sets standards used in fashion and design, has named a color of the year annually since 2000. The 2021 color was a double pick: a yellow dubbed Illuminating and the more muted Ultimate Gray.

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Amy Kuperinsky may be reached at akuperinsky@njadvancemedia.com and followed at @AmyKup on Twitter.

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