The Corporation for Public Broadcasting (CPB) selects 75 public radio and TV stations for its Digital Transformation Program, developed by Poynter Institute to educate, assist and coach public media senior leadership and staff on best strategies and tactics to transform their organization’s digital operations and culture.
The program includes online coaching and training for station CEOs, along with the leaders of the five National Multicultural Alliance organizations, and their staff members, to accelerate their digital transformation efforts.
“CPB’s commitment to advancing innovation and diversity continues to be reflected through our strategic investments helping system leaders advance a digital-first, audience-centric approach,” CPB President/CEO Patricia Harrison said in a release. “The program will provide coaching and resources to help stations become more agile and leverage digital content, platforms, and data to grow and engage new and existing public media audiences.”
In addition to one-on-one and peer group coaching sessions, the program will include a series of educational webinars, work exercises and resource materials that span the program curriculum. The Digital Transformation Program will be delivered to four groups of up to 20 public media leaders and their station’s personnel at a time. The groups will have staggered start and end dates over the course of two years, with a new group starting every three months.
CapRadio, the public radio network licensed to California State University; news/talk WGBH Boston (89.7); American University news/talk WAMU Washington (88.5); and adult alternative “88Nine Radio Milwaukee” WYMS are among the radio stations selected for the program. View the full list HERE.
“The selected participants are some of the nation’s most trusted sources citizens turn to for local news and information,” Poynter President Neil Brown added. “Our partnership with CPB will help public media outlets build digital-first strategies that inspire an even greater — and more sustainable — connection to grow with their communities.”