Dogecoin Rival Floki Inu Integrates Chainlink As It Branches Into DeFi

Meme-based cryptocurrency Floki Inu FLOKI/USD has partnered with major oracle solution provider Chainlink LINK/USD in an effort to extend its utility into the realm of decentralized finance.

What Happened: In a Nov. 4 announcement, Floki Inu said it had integrated Chainlink with the aim of bringing popular DeFi functions such as lending, staking and borrowing to its community of token holders.

“The price feeds that Chainlink helps FLOKI enable gives us endless possibilities when it comes to utility,” said Floki Inu.

“In other words, thanks to this Chainlink integration and the DeFi integrations it will facilitate, you will be able to use your FLOKI tokens as collateral and borrow loans against them -- possibly never having to sell your tokens.”

Users will soon be able to use their FLOKI tokens as collateral in a DeFi protocol and take out a loan in Tether USDT/USD, Ethereum ETH/USD, Bitcoin BTC/USD and other major cryptocurrencies.

Why It Matters: Floki’s move to branch into DeFi comes on the back of a trend of several meme-coins transitioning into tokens with “real utility.”

Fellow Dogecoin DOGE/USD rival Shiba Inu SHIB/USD recently unveiled a partnership with a former Activision executive to build a Shiba Inu NFT game that will play a key role in its plans to “implement the metaverse” on Shibarium.

However, Floki’s large-scale marketing efforts have caused a stir in some regions. The crypto project’s recent London underground ad campaign propelled the U.K.’s advertising watchdog to launch a formal investigation.

Floki-related promotions were also scrutinized by Dogecoin co-creator Billy Markus, who stated that advertising “it’ll make you rich” is “slimy AF.”

Price Action: FLOKI is trading at $0.0001262, down 14.7% in the last 24 hours.

Photo by Jaycee Xie on Unsplash.