Iceland is claiming to be the first major supermarket in the UK to sell mince pies free from plastic packaging.
The Luxury Mince Pie, launching next week, are part of a range of 42 Iceland products for the festive season that now have no plastic packaging.
Over the last two years, Iceland has offered all three Christmas dinner courses in either plastic-free or reduced plastic packaging, as part of its commitment to remove plastic from all its own-label packaging.
The supermarket has redeveloped the packaging for a number of products to significantly reduce or remove plastic packaging in some of its Christmas favourites, including its Iced Christmas Cake and Christmas Pudding.
Iceland’s new packaging solutions include carton board, parchment paper, foil trays and card packaging.
Richard Walker, Managing Director at Iceland Foods, said: “We’re delighted with what we’ve achieved this year – significantly increasing the number of products free from plastic packaging in our Christmas range. Our team continues to innovative in order to find alternatives to plastic, and it’s testament to their dedication and tenacity and to our suppliers that we are making real progress.
“Our mince pies are not just helping us win awards, but now they’re helping us to reach our target of eliminating plastic from our own-label range – making them a true Christmas gift this year.”
Iceland recently committed to being plastic neutral from 2022 by offsetting its entire remaining plastic footprint as it builds towards its target of removing plastic packaging from its own-label products.
NAM Implications:
- Iceland have been first a few times, especially since Lockdown.
- Got to help a little…
