New advertising spend forecasts for 100 markets worldwide show that the global ad market has largely weathered the impact of COVID-19, so far, and is on course to reach a value of $1 trillion in 2025.
Here’s the somber news for broadcasters: More than half of this money will be paid to just three companies: Alphabet, Meta and Amazon.
But, how are radio and TV poised to perform in the next five years? WARC, the international marketing intelligence service, has some new intelligence on the subject.
