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New Data Shows Startups Prefer Keyword-Based Descriptive Domain Names

Entrepreneur
 2021-12-03

Cover picture for the articleFor the past few decades, it was assumed that rising startups would opt for exact brand match domain names ending in the legacy top-level domain (TLD) .com as soon as they could fund the acquisition. Recently released data, however, is challenging this notion. According to data recently shared by Marc Köhlbrugge,...

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