JYP Entertainment Draws Criticism For Allegedly Overworking TWICE — Here’s Why

JYP Entertainment is drawing criticism for allegedly overworking TWICE. Keep on reading for all the details.

TWICE Makes Japanese Comeback with 'Doughnut'

On December 2, TWICE released their ninth Japanese single, "Doughnut." The song is the title track of their single album, "Doughnut," which will be released on December 15 and will contain two tracks — the lead single of the same name and "Wonderful Day."

TWICE received a positive response from the ONCE community. Many loved the catchy song and the beautiful visuals of all the members. Many especially loved the girls acting and the beautiful winter scenes, making TWICE look like muses in a romantic film. Two members that especially caught people's eyes are Tzuyu and Mina, who boasted delicate and gentle auras.

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Check out the music video for 'Doughnut' here:

JYP Entertainment Draws Criticism For Allegedly Overworking TWICE

While many are rooting for TWICE's successful Japanese comeback, others are slamming JYP Entertainment for not giving TWICE time to rest. TWICE has been continuously active this year, with barely a month of rest.

In January 2021, TWICE performed at the Time 100 Talks, where they performed "Depend on You." On March 6, 2021, TWICE held their second online concert, "TWICE in Wonderland." They then released and promoted their Japanese single, "Kura Kura," in April 2021. That same month, they performed "CRY FOR ME" on "The Kelly Clarkson Show."

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On June 11, 2021, TWICE released their tenth Korean mini-album, "Taste of Love," and its lead single, "Alcohol-Free." In July, TWICE released their third Japanese full-length album, "Perfect World."

On October 1, TWICE released their first English single, "The Feels." Then, on November 12, TWICE dropped their third Korean studio album, "Formula of Love: O+T=<3," and its lead single, "SCIENTIST." Then they released "Doughnut" on December 3.

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TWICE is slated to start their fourth world tour, "III," on December 24 with a three-day concert in Seoul.

Due to how packed TWICE's schedules are this year and the high frequency of activities, many are worried about TWICE's health and are slamming JYP Entertainment for exploiting TWICE. People are demanding that JYP Entertainment give TWICE more time to rest and recuperate, stating that the members might get burnt out if JYP Entertainment continues to make them work without rest.

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Some comments concerning TWICE's schedules include, "JYP exploits TWICE so bad, I hate it. After Korean and Japanese comebacks, they will be embarking on their world tour," "The company is squeezing them out until the end. They just made a Korean comeback and now they have a Japanese comeback," and "Is JYP even human?"

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Written by Alexa Lewis