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Attribution in Digital Marketing: Tools and Tips That Can Help Optimize Attribution Models in Digital Marketing

martechseries.com
 2021-12-02

Cover picture for the articleAttribution in Digital Marketing, commonly known as Marketing Attribution, is the analytics involved in determining which marketing strategies work best for your business. Through Attribution in Digital Marketing, you can find out which campaigns are contributing the most to conversions and sales ROI and why. It is important to understand the...

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