Adzymic Launches Smart Survey to Help Brands Rapidly Assess Campaign Effectiveness or Capture Consumer Insights
Adzymic, the adtech company that provides AI-driven creative personalization and innovation, has announced the launch of their Smart Survey solution. The new survey-based display ad format allows marketers to capture customer insights or take a pulse check on campaigns within a matter of days. It is easily setup on the Adzymic platform and banner ads containing the survey will run on programmatic display inventory, targeting specific audience groups. Results are tracked on the Adzymic dashboard giving insights to advertisers in real time.
Marketing Technology News: MarTech Interview with Sagi Gordon, CEO and Co-founder, SelectMedia
Pilot use cases of Smart Survey have included advertisers seeking to measure full-funnel campaign
effectiveness, brand lift, 3rd party audience validation and audience insights. “As brands continue to
increase investments in programmatic media to drive awareness and purchase intent, we seek to
provide a more cost-effective method to measure campaign performance beyond basic metrics like
clicks and impressions.” said Travis Teo, Co-founder and Executive Director, Adzymic. “Smart Survey
offers the added advantages of allowing brands to run anonymous surveys that contain 2-3 multiple
choice questions. The ads appear as native content on web pages and are relatively less intrusive.”
Mindshare India is one of the early adopters who has used the solution for their client, PepsiCo. Neha
Shrivastava, Digital Lead of the PepsiCo. Foods Portfolio said “We had been looking for a cost-effective
way to help our client gather audience insights and measure campaign effectiveness. Adzymic’s Smart
Survey offering met our requirement and the results have been very insightful. It has provided us with
deeper insights for our media plans and we have rolled out the surveys across all PepsiCo brands.”
The Smart Survey solution is now available to advertisersin scalable packages, with self-serve options,
creative supported packages, or managed services. Smart Surveys executed under managed services
come with a guaranteed number of respondents to ensure significant results for advertisers.
Marketing Technology News: Investis Digital Releases Connect.IQ Special Report on…
