Justin Bieber Appears in Balenciaga's Latest Campaign

Justin Bieber Appears as an Ominous Figure in Balenciaga's Latest Campaign demna gvasalia vetements kim kardashian twitter instagram

Balenciaga/Katy Grannan

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Justin Bieber has appeared once again on Balenciaga‘s latest campaign. Recently, Demna Gvasalia has intertwined the notions of celebrities deep into the inspirations of his collections.

Since Cardi B appeared as the fashion house’s September 2020 campaign, high-profile cultural influencers such as Naomi Campbell, Isabelle Hupper, Ella Emhoff and now Justin Bieber, have been highlighting the collection through their own stardom. Bieber has now returned as the face of Balenciaga’s latest campaign, this time wearing a floor-length coat, reminiscent of a robe, paired with chunky, black rubber boots. Rounding out the look in accessories are a ring of keys dangling around his neck. The look comes together giving off a ghoulish impression, setting the tone for the rest of the collection campaign.

Bieber first made his Balenciaga debut last season when he starred in the Fall/Winter 2021 campaign where he was dressed in the Runner sneakers, an oversized leather jacket, hoodie and track pants as well as a reworked Neo Classic bag for an “elevated essentials” look. In comparison, this season’s campaign sees a more sophisticated look from the Biebs. Stay tuned on the Paris-based fashion house’s Instagram as the campaign unfolds.