Loose fits and lower rises are not the only relics of early aughts fashion to come roaring back. A new children’s collection by Frame brings mini-me fashion back into the spotlight.
The premium brand launched its first unisex kids’ collection this fall, comprise of three short-sleeve tees in black, white and blue; two 100 percent cotton logo sweatshirts, a denim jacket and a straight leg jean in indigo and black. Denim pieces are made with a cotton and recycled cotton blend.
Available in kids’ sizes 4-12, the designs riff on the laidback and versatile pieces found in Frame’s men’s and women’s collections. The collection is available on Frame’s website and retails for $48-$138.
“This was a natural progression for us,” Erik Torstensson, Frame co-founder and creative director, said about the children’s collection. “After starting the brand with one pair of skinny jeans and successfully expanding to fully-fledged women’s wear and men’s wear collections that include shoes, handbags, and other accessories, this was a no-brainer.”
For the launch, Frame is donating 20 percent of proceeds to long-term partner Baby2Baby, a non-profit organization that provides children living in poverty with diapers, clothing, and other necessities. The brand has sponsored several Baby2Baby events over the years, including its annual holiday party for children, and frequently steps up in times of crisis to support families dealing with natural disasters and pandemic-related hardships.
Though the initial range is a capsule collection, Torstensson said children’s wear will likely earn a place in Frame’s ever-expanding catalog.
“Don’t be surprised if this capsule turns into a permanent part of our collection offerings. We are so excited about this category expansion,” he said.