Webinar: Omnichannel Marketing Attribution Hub for Enterprise Businesses by System Soft Technologies

By Globe Newswire On Dec 1, 2021

Business, marketing and IT leaders learn how a 360-degree view and insights across all marketing channels personalize the customer journey and ROI analysis

System Soft Technologies, a leader in enterprise IT services, solutions and products, announced the company is hosting a webinar at 2 p.m. ET on Thursday, December 9, 2021. The webinar—“Introducing an Omnichannel Marketing Attribution Hub for Enterprise Businesses”—will acquaint modern enterprise business, marketing and IT leaders with System Soft’s Enterprise Omnichannel Marketing Attribution Hub powered by Elysium Analytics, which enables organizations to manage and capture insights from multichannel marketing programs, and holistically track and measure ROI by campaign.

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“The goal for B2B enterprises is to coordinate all customer touchpoints and channels with personalized and relevant content, moving the customer through the sales funnel,” said Krishna Kolluru, Director of Marketing Technology and Strategy, System Soft. “Tracking engagements across these touchpoints and capturing insights along the journey are essential for nurturing prospects and building customer loyalty. Additionally, channel insights and customer intelligence empower enterprise marketers with the data they need to justify marketing spend and optimize return on ad spend.”

During this webinar, Kolluru, along with Satish Abburi, CTO, Elysium Analytics, will show attendees through a demo how System Soft’s Enterprise Marketing Attribution Hub can connect an organization’s data and analytics to business value, and improve targeting to increase conversions. This then provides insights for:

Integrated, multichannel intelligence across marketing platforms, such as LinkedIn, Twitter, Facebook, Instagram
Customer journey insights
Campaign performance with drill-down intelligence
Marketing investments and ROAS

What: Omnichannel Marketing Attribution Hub for Enterprise Businesses
Panel: Satish Abburi, CTO, Elysium Analytics, and Krishna Kolluru, Director of Marketing Technology and Strategy, System Soft Technologies
When: 2 p.m. ET, Thursday, December 9, 2021
Where: Register here to receive a link to the webinar.

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