Influencer Marketing platform Tagger receives second funding round from Five Elms Capital to accelerate product development and marketing momentum around the globe.
After closing their Series A in April of this year, Tagger Media—the influencer marketing and social listening platform that guides global brands and agencies in influencer discovery, campaign management, and measurement—today announced that their partners at Five Elms Capital have increased their investment with an additional $15 million in funding.
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“In doubling down on our partnership with Tagger, we look forward to the next stage of growth. We continue to believe that Tagger will cement itself as the essential platform in the creator economy.”
This raise comes after six months of consistent revenue-supported growth from the influencer marketing platform and category thought leader. Tagger CEO Dave Dickman states, “Our strategy has always been to grow this company in a sustainable way that drives revenue for our investors and partners. We’re thrilled to have Five Elms on board to help us scale our product, services, and resources for Tagger users around the globe.”
Tagger has solidified itself as a thought leader and a key stakeholder in the $20+B influencer marketing space, with the company enjoying more than 100% growth in both 2020 and 2021. The investment from Five Elms will expedite Tagger’s global expansion to support more brands, agencies, media companies, and creators in their influencer marketing efforts, as well as accelerate its innovative product development.
The investment will also allow Tagger to rapidly increase its market share in the creator economy. “We stand behind our belief that the creator economy is the future of marketing,” says Tagger founder and President Peter Kennedy. “Creators are essentially each their own small business, and Tagger provides those small businesses with opportunities to form meaningful and lucrative partnerships while giving brands the means to discover talent that will truly move the needle for them. It’s a win-win, and we’re the technology that best facilitates those human relationships.”
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Since closing their Series A earlier in 2021, Tagger has also made several key additions to its substantial global footprint, including new offices and resellers in Japan, S. Korea, Africa, Germany, Mexico, LatAm, and India.
In addition to their expansion, Tagger has also made significant contributions to its technology and offerings. In a recent review of their platform, industry leader Influencer Marketing Hub commented, “It would be an understatement to call Tagger an influencer marketing platform. It takes analytics to a whole new level. It is a full-fledged digital marketing research tool…Few other tools can do what it does!”
Tagger’s innovative and intuitive end-to-end platform helps marketers maximize ROI through every stage of influencer marketing. Through direct relationships with all major social media platforms, as well as exclusive access to billions of valuable data points, Tagger provides users with invaluable research, discovery, and analytics tools.
“We remain extremely excited about Tagger’s position in the growing influencer market space. Dave, Pete, and the entire Tagger team have continued to execute on their vision with incredible growth and new innovative features coming to market,” said Ryan Mandl partner at Five Elms Capital. “In doubling down on our partnership with Tagger, we look forward to the next stage of growth. We continue to believe that Tagger will cement itself as the essential platform in the creator economy.”
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