I Got Hailey Bieber's "Smoky Blond" Hair Color For Winter — and I'm Never Looking Back

POPSUGAR Photography | Aviel Kanter
  • The "smoky blond" hair color mixes cool blond tones with a brunette base.
  • The color has recently been seen on celebs like Hailey Bieber and Beyoncé.
  • This shade of blond is great for transitioning from summer to winter.

Being blond has been a major part of my identity my entire life. I was one of those children who was a true "toehead" — totally platinum, white-blond — and I stayed that way until about the age of 14. As I got older, more dirty blond and brunette shades started to take over and I found myself in the salon every few weeks trying to highlight the brown away. Talk about high maintenance (for me and my wallet).

As I've gotten older and hopefully wiser, I've started to see the beauty in a more low-maintenance style — one that embraces my warm brunette base. So when I saw the smoky-blond hair color trend starting to pop up on celebs — an ashy, monotone shade that was most recently seen on Hailey Bieber — I immediately gravitated toward the lived-in, natural-looking style.

So what is smoky blond, and what sets it apart from other blond shades? I turned to celebrity colorist Johnny Ramirez, owner of Ramirez-Tran Salon in Beverly Hills as well as the newly-opened Ollin Salon in Miami, to break it down and give me a revamped look for winter.

Before

As you can see, my natural brunette color was the starting point. In my journey to smoky blond, I wanted to weave in the bright, ashy blond with my natural color, and not get too close to the roots. I also wanted to steer clear of the more icy blond tones, which I know tend to wash out my skin tone. I was going for a blended, California-cool vibe.

According to Ramirez, smoky blond can mean different things to different people, and the color lives kind of on a spectrum. When choosing the tone of your smoky blond, "It's important to take into account your base hair color and your skin tone," he said. "If you have a darker base color, like almost black, the more ashy, icy blond hues will work well. If your natural color is warmer to begin with, then a more buttery blond will look better."

Since my hair is on the lighter brunette side and already quite warm, we went with the butter end of the blond spectrum — not to be confused with honey. Ramirez made sure to stick to those cooler tones to achieve the smoky blond look. He said that it's important to bring reference photos to your appointment and have an honest conversation with your colorist to make sure you're on the same page. "Don't ask for it just because it's a trend," he said. "Make sure it's going to complement you, or else you won't be happy."

POPSUGAR Photography | Aviel Kanter

The Process

There are several methods your colorist can use to get your hair to smoky blond, like foil highlights, balayage, or some combination of techniques. Ramirez prefers to do a combo of foil techniques, starting with more traditional foils around the base of the head to break up the natural color, which helps the overall effect look more natural. He then goes back through and back-combs certain sections. "I back-comb the pieces I don't want to lighten, and then lighten the piece that's left out," Ramirez said. "When the hair comes back down it's stronger and makes the color blend nicely."

With that in mind, Ramirez emphasized that there shouldn't be a stark difference between the base color and the blond — the top priority for your colorist should be blending the color to make the final look seem as natural as possible. Ramirez also does several rounds of toning and glossing to make sure the color is just right from the base of the head all the way to the ends.

No matter what technique your colorist uses, prepare to be in their chair for several hours — when getting highlights of any kind I usually allocate four to five hours to being at the salon.

POPSUGAR Photography | Aviel Kanter

After

While, yes, I'm totally in love with the color, I have to say my favorite thing about this style is how low-maintenance it is. Since the highlights and base color are so nicely blended, I don't need to worry about having stark, dark roots when my hair starts growing out. Depending on how ashy you went, the only thing you may want to consider is using a purple shampoo to keep the warm tones at bay.

Overall, smoky blond was a great way for me to brighten up my natural color without feeling like I need to keep going to the salon for touchups — I still feel like myself, just enhanced. So if you're looking for a more low-key way to go blond for winter, I'd say go for it.

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