IMPACT Wrestling viewership drops to AXS TV low on Thanksgiving 2021.
According to Wrestlenomics, IMPACT Wrestling drew 48,000 viewers on Thursday, November 25. This number is down from last week, which drew 129,000 viewers.
The show posted a 0.01 rating (13,000 viewers) in the 18 to 49 demographic, down from last week's rating in the same demographic.
Thurston noted this was the lowest total viewership ever for IMPACT since its debut on AXS in December 2019.
IMPACT did, in fact, go head-to-head with stiff competition as they went up against the NFL game between the Buffalo Bills and New Orleans Saints on NBC, which was watched by 19.4 million viewers and did a 5.66 P18-49 rating, according to Showbuzz Daily.
Thurston also shared the following breakdown of viewership information.
Viewer counts in thousands for this week's episode with difference versus the median of the last 28 days in parentheses:
P2+: 48 (-56%)
P18-49: 13 (-53%)
M18-49: 8 (-64%)
F18-49: 5 (0%)
P18-34: 3 (-80%)
M18-34: 3 (-78%)
F18-34: 0 (-100%)
P35-49: 9 (-28%)
M35-49: 4 (-56%)
F35-49: 5 (+25%)
non-P18-49: 35 (-56%)
This week's episode of IMPACT focused on the relaunch of Wrestle House. This week, JONAH will be inside the IMPACT Zone. You can learn more at this link.
IMPACT Wrestling returned to delaying the upload of full video highlights from the show. In recent weeks, IMPACT experimented with uploading full segments from the episode the day after it aired.
IMPACT Wrestling encourages fans to subscribe to their IMPACT Insiders subscription service on YouTube where you can see the full episode on the platform.
You can keep up with all the television viewership numbers in the world of wrestling with Fightful's resources section.
If you missed anything from Thursday's IMPACT, check out Fightful's full report on the show by clicking here