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The new Pella Convention & Visitors Bureau Executive Director will assume full responsibility of the tourism role soon. Ann Frost will take over Visit Pella after Jill Vandevoort retires from her position by the holiday season.

Frost is originally from Oskaloosa, graduating from Pekin High School in Packwood, then attending William Penn University. She was the Executive Director of the Oskaloosa Chamber and Development Group, and most recently Director of the Foundation at Mahaska Health. Frost has also served as Rotary Club President and volunteered on many community committees.

Hear more from Frost about her new role on today’s Let’s Talk Pella.