The quality of the label may be enough to sell your product. The label can be its form of advertising. When designing your custom labels, there are some things to keep in mind.
Before you start your custom labels, you will need to figure out which label you need first. There are many different options, including address labels, product labels, name labels, and packaging stickers.
Use the Best Possible Tools
If you are going to be designing a custom label with a beautiful logo, you want to make sure you have the right tools. There are plenty of different options that will give you great results, whether you are working in a home office or a small business setting. Different design tools you can use include Adobe Suite, Microsoft Word, and Canva.
Include the Most Important Information
There is only so much information you can include in your label and you want to make sure you have all the key info but not have so much text that it’s overwhelming. If you have too much text, then your label is going to look confusing and cluttered. This is why it’s important to outline exactly what you want to include before you start the design process.
Think about Product Packaging or Container
The shape, size, and type of your packaging can determine your label design too. For example, if your product is a small spice jar, then you will need a smaller label. You need to make sure that the information stands out on a tiny surface and you can’t put too much information on it, otherwise, your customers will have a hard time reading it. When designing the label, keep the product packaging in your mind. Consider the size, shape, and location of the label before you start with other design elements.
Keep Your Brand Logo Consistent
You don’t want to forget your branding or logo. Your label will need to tell your customers what is inside your packaging and it also needs to advertise the company. To make sure it advertises your company, you should have consistent branding by incorporating your logo. If your logo is too detailed for a smaller label, then use a simplified version.
Make It Readable and Clear
Even the most beautifully designed label won’t be effective if you can’t read it. Readability can be one of the most important elements of any graphic design product, including labels. It’s okay if some aspects are only readable up close, such as the fine print, but your product and company name need to be seen. Take some steps back when looking at it in order to see how it looks from afar.
Use the Right Combination of Fonts
Both fonts and colors add dimension to your design. Throughout the process, you should pay attention to some different font pairings, but don’t have more than two or three fonts in your label. Consider different styles as well as font thickness.
Don’t Forget to Leave White Space
White space is the space that is left between elements on the label. White space is an important part of graphic design in order to prevent the design from becoming too cluttered where the eye can’t focus. Your label should have enough white space around the product name, images, copy, and logo so that your customer can focus on one part at a time.
Add a Decorative Element
While the main purpose is to communicate information, it should still be attractive to the eye and have one decorative element to add some flair. This can be a photo, copy in a pretty color, or an illustration.
