PAW Patrol — Transforming Ultimate City Movie Tower

Normally priced at $150, this Black Friday toy deal is an action-packed tower of fun. Paw Patrol is wildly popular, and this tower is epic. It’s 3 feet tall and has a car elevator and car slide, plus all the major characters from the show in mini-figures. 

More: The Best Gifts for Kids This Year

Bluey Family Home Playset

There's so much to love about Bluey and her family, and this playset really allows your kids to take the show to a new, imaginative realm. Designed to look just like the house on the show, the detail is incredible, and the Bluey figurine is just perfect. 

Pokemon Carry Case Playset

Sure, you can play Pokémon On The Go, but you couldn't take your playsets on the go before now. This carrying case toy set combo allows kids to play with their Bulbasaurs and Doduo no matter where they're going. It's perfect for all those long holiday parties. 

Mega Bloks First Builders Big Building Bag

Building is such a great way for toddlers to learn about the world. It's a tactile, fun way to get to know concepts like shape, balance, and size. It also encourages a ton of pretend play, which is crucial to a child's development. 

Mega Bloks are the gold standard of toddler blocks, and they don't go on sale very often. It's a good time to snatch some up.

PAW Patrol, True Metal Movie Gift Pack

Rocky and Rubble will be ready to go for your kids when you give them this fantastic set of die-cast cars from "Paw Patrol." Each with an adorable character from the show, your kids will zip around all season long with these great cars. 

Lego Classic Bricks and Animals

You're not going to get a better price on the basic Lego set — 1500 blocks for under $30. Just imagine how many opportunities you'll have to step on one barefoot!

Lego blocks are always going to be one of the best toys you can buy your kids, and this is a great way to start their collection. 

DC Comics Batman 3-in-1 Batcave Playset With Exclusive 4-inch Batman Action Figure and Battle Armor

You haven't lived until you've seen a kid try over and over again to sound like Batman as they zip characters through the Batcave. 

Your little caped crusader will soar through three stories and two sides of play with a climbing pole, elevator, cave, and Gotham City exteriors. 

Big-Size Pop Fidget Toys (2-Pack)

I guarantee pop fidgets are on your child's wish list for the holidays. They're some of the most popular items out there, and honestly, they're a little pricey for what they are. Thankfully, a ton of them are going on sale just in time for the holidays, so stock up now. 

Super Mario Nintendo Bowser's Castle Super Mario Deluxe

With all the news surrounding the upcoming Super Mario film, it's no surprise Mario is a big deal for kids this Christmas. This set has tons of sounds and includes Bowser. And just like in the game, you can drop Bowser into the lava pit below. 

PJ Masks Deluxe Battle HQ Preschool Toy

$59.00 $48.88 $11.12 OFF

If you went trick-or-treating with your kids, you definitely saw more than a few PJ Masks. These loveable characters now have their whole headquarters as a playset! The elevator actually works, the car is super-detailed, and the masks themselves couldn't be any cuter if they tried.

FurReal Sweet Jammiecorn Unicorn Interactive Plush Toy

Your magical little one can veg out and get ready for bed with this interactive unicorn toy. Adorned in comfy pajamas with sippy cup at the ready, this unicorn settles into slumber with gentle lights and sounds. It's the perfect bedtime companion.

Fisher-Price 4-in-1 Ultimate Learning Bot

Fisher-Price is knocking it out of the park this year with new toys. This Learning Bot is ridiculously cute, but also incredibly engaging for your baby. It's a stacking toy, it's an ABC learning toy, it's a shape-learning toy. And kids stay engaged with it for hours. It's one of the best active-learning toys of the year.  

Lalaloopsy Doll — Storm E. Sky and Cool Cat

Lalaloopsy is back and better than ever. This 13-inch doll comes with her little “cool cat” that totally matches her rocker aesthetic. From the glittery tutu to the big combat boots, this button-eyed girl is completely on trend and oh so chic.

Cry Babies Kiss Me Stella

Cry Baby dolls are some of the hottest toys of the year, and Stella is number one. Adorned in a pink unicorn hoodie and purple skirt, this interactive doll will be the highlight of your child's whole holiday. 

Wizarding World Harry Potter Magical Minis — Hogwarts Castle

Millennial parents the world over will quote every line from the books and films as their children play with this miniature Hogwarts set from the Wizarding World of Harry Potter. 

It has Moaning Myrtle's bathroom, an exclusive Hermione doll, and 12 different accessories. Plus, it lights up. If you solemnly swear to let your kids play with it at least a little bit before you indulge, we solemnly swear they'll love it. 

LEGO Minecraft — The Abandoned Mine

Your little creepers can build their own abandoned mine out of the video game and in the real world thanks to this affordable Lego set. It's over 200 pieces, which sounds like a lot, but it can be put together in just a few hours. 

Wooden Stacking Stones (36 Pieces)

There's something to be said about a toy that's also a piece of art, and these Montessori-style balancing rocks definitely fit the bill. They teach babies and children spatial relations and balance at the same time that they're conquering minor motor skills and hand-eye coordination. 

At under $1 per wooden block, this is a bargain that you can get behind. And there's a 10% off coupon on the site.

Bravokids Toys Doodle Board

That in-between age for kids is a really tricky time to get them a gift. You know — when they're old enough to have aged out of certain toys, but still love to play on something other than an iPad. 

This LCD writing tablet is the best gift for that age. It brings your kids' drawings to life with brightly colored lights on a black background, and this Black Friday toy deal is a deep discount at 30% off. 

Raya and the Last Dragon Articulated Doll

"Raya and the Last Dragon" captivated audiences during the pandemic, and now kids can't wait to get their hands on toys from the film. Largely speaking, not a lot of merch from this movie has gone on sale, but this lovely doll with articulating arms and legs is a great choice for any fan.

KidKraft Everyday Heroes Wooden Playset

At over three feet wide and two feet tall, this three-story wooden play set from KidKraft is a gem. It includes a police motorcycle, a fire truck, a helicopter, and three mini-figures. It's also 35% off right now, making it far more affordable than it usually is.