Wild, a new sustainable and natural refillable deodorant brand, has secured listings with several leading supermarkets and other retailers amid the trend towards conscious buying.
Wild products are now available in 285 Sainsbury’s stores and online as part of the supermarket’s ‘future brands’ initiative, which supports start-up firms.
The deodorant brand is also trialling its products in 30 Waitrose stores and 19 Boots outlets throughout the UK, with a further store roll-out planned in the new year. Selfridges is also stocking Wild’s products as part of the department store’s Project Earth strategy.
Wild claims it is meeting the demand of shoppers looking for eco-friendly products that help them reduce their use of single-use plastics.
Wild founder, Freddy Ward, commented: “The last six months have been a whirlwind and it’s been incredible to see Wild available on the shelves of more and more retailers. It’s our ambition to make it as easy as possible for customers to switch to natural and sustainable products and allowing customers to pick up Wild with their weekly shop helps us achieve this.”
