Kellogg’s is tapping into the festive market by launching a Mince Pie flavoured breakfast cereal.
The limited-edition Wheats contain a smooth, spiced sultana centre, offering people the chance to add a touch of Christmas spirit to their mornings.
The cereal will be available from 30 November in selected Sainsbury’s stores (RRP £1.80). However, there are only 60,000 boxes of the cereal up for grabs.
Emily Dutton, senior brand manager at Kellogg’s said: “Mince pies are a Christmas classic and we know just how much people love them, that’s why we wanted to combine that instantly recognisable flavour of spiced, dried fruit with our popular Wheats cereal.
“We hope that mince pie fans are excited to get their hands on our new launch and we’d encourage them to act fast – they’re a limited-edition and we expect them to be snapped up!”
The launch follows the introduction of Kellogg’s Apricot, Plain, and Blueberry flavoured Wheats last month.
