Amid speculation that Amazon is planning to significantly accelerate the rollout of its Fresh grocery stores in the UK, the online giant has opened its eighth site on Chancery Lane in Holborn, London
The hi-tech ‘just walk out’ store is located close to Tesco’s new GetGo checkout-free Express store. The latest site offers the ‘by Amazon’ own label range alongside branded items, as well as on-the-go meal options for breakfast, lunch and dinner.
Reports last week said Amazon wants to have over 260 of the Fresh stores operating in the UK before the end of 2024 to challenge the established players in the sector.
All of the Amazon Fresh stores opened so far have been in high footfall areas in London. The company has already confirmed that additional stores are planned for the Greater London area, although roll out to other large cities is likely to be the next step in its drive to grab a significant share of the UK grocery market.
