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Seven-time Olympic Gold medalist Katie Ledecky has not only made a splash at the past three Olympic Games but she’s also solidified herself as an authentic brand ambassador. She works with various global brands thanks to her innate ability to connect with consumers easily.
Ledecky spoke at Adweek’s Brandweek: Sports Marketing Summit about what it takes to land lucrative endorsement deals—and hold onto them.
Choosing the winning sponsors
Being as decorated of an Olympian as Ledecky is, it’s no surprise that she’s highly-sought after by brands looking to partner with the star athlete.
“The swimwear brand that I represent is TYR … I really trust them,” Ledecky said.
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