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Optimizely Experimentation Platform Drives Up to $9.7 Million NPV and $1.5 Million in Savings, According to Total Economic Impact Study from Independent Consulting Firm

martechseries.com
 2021-11-24

Cover picture for the articleCustomers can realize up to 286% ROI after adopting data-driven processes. Optimizely, leading digital experience platform (DXP) provider, revealed the results of a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting on behalf of Optimizely. The study found that over three years, a composite organization realized 286% return on...

martechseries.com

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