The resale market is bigger than ever. As a result, fashion brands are doing their best to navigate the secondhand space in a way that resonates organically. Contemporary label Nanushka went with a bespoke collection made from upcycled pieces for the new season, while Coach gave shoppers a chance to buy (and sell) pre-loved bags and leather goods on its (Re)Loved site, highlighting the longevity of each design. But for powerhouse brand Oscar de la Renta, it's about paying homage to its storied past—and allowing customers to shop from the archives.
Offering fans of the brand a selection of styles from the well-curated closets of clients, collectors, and the finest vintage boutiques, Encore by Oscar de la Renta was created to celebrate the house's iconic pieces. The digital platform, launching today, features items that have been authenticated by in-house specialists, and then reworked to not only extend the life of the product, but allow customers across generations the chance to shop styles from the last few decades. In addition to gowns and kaftans, there is archival jewelry to choose from too.
As for those who are interested in selling their pieces on the site, you have the option to receive payment in the form of cash or store credit, should you want to give your wardrobe a refresh. The house is also giving you the chance to donate a portion of your sale to one of its charities. The list includes Habitat for Humanity, Dress for Success, World Central Kitchen, and The Colleagues of Los Angeles.
Oscar de la Renta Beaded Butterfly Gown
Oscar de la Renta Picasso Newsprint Silk Faille Strapless Dress
To peruse the new (old) collection in its entirety, visit encore.oscardelarenta.com.
Shelby Ying Hyde is a Brooklyn-based shopping and fashion contributor BAZAAR.com, with bylines on The Zoe Report, Teen Vogue, Essence, Nylon, Elite Daily and more. Prior to entering the editorial space, she worked at luxury e-commerce giants Net-a-Porter and Moda Operandi on the product editorial team, where she gained an extensive understanding of the luxury market as it pertains to shopping and engaging customers in a digital space. Follow @theshelbyying on Instagram for shopping advice, sale updates, and tips for building a well-rounded wardrobe.
