Yooma Wellness, a Canadian firm that develops CBD and wellness brands, has announced that Asda is now selling 17 of its Vitality CBD products in 300 stores.
The retailer’s vitamin aisles will be stocking Vitality’s range of 600mg-2400mg Well-being CBD Drops in several flavour options and CBD Gummy Bears, starting at £15 RRP. A further selection of their Well-being CBD drops up to strengths of 4,800mg, as well as their CBD Muscle Balm, will be available in Asda’s in-store pharmacies.
Phillip Glyn, Commercial Director of Vitality CBD, commented: “With their impressive vision and commitment to listing one of the UK’s most comprehensive CBD ranges, Asda have demonstrated a genuine desire to drive further consumer education of CBD. This ethos and dedication mirrors Vitality CBD’s mission in raising the profile of CBD and making CBD products readily accessible to millions across the nation, at some of the most affordable prices in the UK.”
Jacqueline Cappello-Wood, Asda’s senior buying manager for Healthcare, added: “We are proud that Asda will now be stocking Vitality CBD’s products, and will be the first supermarket to offer customers access to the full Vitality CBD Active range.
At Asda, it has always been a priority to look after the entirety of our customer’s well-being needs, so CBD is a great addition to our range.”
Yooma acquired UK-based Vitality for £10.2m on 20 August 2021 as part of its ‘buy-and-build’ strategy.
Vitality claims to be the most widely stocked brand of CBD in the UK with its products distributed in other retailers such as Boots, Tesco, LloydsPharmacy, and Amazon. Its CBD product portfolio has over 60 SKUs including oils and sprays, edibles, and a range of skincare cosmetic products.
NAM Implications:
- A pointer for other retailers given availability in Boots, Tesco, LloydsPharmacy, and Amazon.
- Watch this space…
