British retailer Lush Cosmetics on Monday announced that it’s deactivating its Instagram, Facebook, TikTok and Snapchat accounts as a way to draw attention to how those platforms are damaging people’s mental health.
The brand’s global presence across these platforms will remain deactivated until the platforms take action to provide a safer environment for users, it said in a press release. This new policy will take place across all 48 countries where Lush operates and begin Friday, the day after Thanksgiving, according to CNN.
Lush tried this once before, in 2019, with its channels in the United Kingdom.
Said Jack Constantine, chief digital officer and product Inventor at Lush: “As an inventor of bath bombs, I pour all my efforts into creating products that help people switch off, relax and pay attention to their wellbeing,” said Jack Constantine, Chief Digital Officer and Product Inventor at Lush. “Social media platforms have become the antithesis of this aim, with algorithms designed to keep people scrolling and stop them from switching off and relaxing.”
Lush has more than 900 stores worldwide, including 240 across the United States and Canada, a CNN story said, adding that the company is known for cruelty-free and organic bath bombs, shampoos and soaps whle championing social and environmental causes. Its large audience include 659,000 Instagram followers, 275,000 Twitter fans and more than 1 million who follow it on Facebook.
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