USA vs. Mexico World Cup qualifier match produced largest tourism weekend since pandemic began
The U.S. Men's National Team played against Mexico in a World Cup qualifier match at TQL Stadium earlier in the month and officials say it brought many tourists to the Cincinnati area.
According to officials with Game Day, the USA vs. Mexico match produced the largest tourism weekend in the region since the pandemic began.
"Cincinnati shined bright as our community came together to host the USA vs. Mexico World Cup Qualifier Match at the TQL Stadium,” said Cincinnati Mayor John Cranley. “From hoteliers and restauranteurs to all the stores, bars, and shops in between, we showcased the charm and energy that is the hallmark of our city. I am proud of our hospitality industry, our public servants, and our residents, who showcased why this is such a great community. I look forward to continuing to put Cincinnati on the map as the ideal environment to host world-class international events.”
Cincinnati bars and restaurants were filled with soccer fanatics ahead of the major World Cup qualifier.
People from near and far came to either watch the match in person, or tune in at sports bars.
The Pitch Cincy had a line out the door hours before kickoff.
"I've been here since 1 o'clock today and it's just been hits all over the place. Mexico and the United States, lots of red, white and blue. The energy has been great," Patrick Hammonds of Pittsburgh said.
Watch parties happened at The Banks as well.
A total of 26,000 fans packed TQL Stadium for the match.
Downtown Cincinnati hotels were at 95.1% occupancy and hotels in Hamilton country were at 77.6% occupancy on the evening of the match, according to Smith Travel Research.
Weekend hotel revenue in Hamilton County, fueled by the match, topped $3 million.
“The hotel occupancy and revenue figures from the USA vs. Mexico match were the highest we’ve seen since the start of the pandemic,” said Julie Calvert, president & CEO of the Cincinnati USA Convention & Visitors Bureau. “Hotel occupancy was on par with our two largest annual tourism weekends, The Cincinnati Music Festival and the Flying Pig Marathon.”
This was more than a soccer game for Cincinnati. It was a real time for Cincinnati to put its best foot forward at a chance to host 2026 World Cup games.