Tour “merch” has gained a cult following in recent years with the likes of Kanye West and Beyonce releasing sought-after designer items linked to their performances. Tommy Hilfiger’s latest collection, however, is a reminder of the fashion category’s rock roots.
The PVH Corp.-owned brand recently re-released a collection of tees inspired by the styles it made for The Rolling Stones’ “No Security” tour. Tommy Hilfiger designed the band’s merch and sponsored the tour in 1999.
The 1999 Rolling Stones x Tommy Hilfiger “No Security” collection pays homage to the vintage band merch, blending Tommy Jeans’ streetwear vibe with the band’s timeless rock ‘n’ roll aesthetic. The collection consists of six styles of organic cotton tees and sweatshirts available now at RS No. 9 Carnaby, an experiential retail concept devoted to Rolling Stones gear, as well as its U.K. online store. Select items are also offered on the Tommy Hilfiger website.
Three limited-edition pieces have been produced exclusively for sale at RS No.9 Carnaby, including a printed black tee, denim jacket and long sleeve sweatshirt both embroidered all over with the iconic tongue and lips Rolling Stones logo.
All products are available in both women’s and unisex sizing S to 2XL. The collection retails for $45-$129.
The collection is part of the “Tommy Revisited: Music Edition” collection, which celebrates some of its most noteworthy musical influences from the early ’00s. The initial launch in August included Tommy Hilfiger-branded tees featuring Britney Spears, TLC and Backstreet Boys—a selection that parallels the Y2K revival currently taking over fashion and pop culture.
The Rolling Stones are currently on their “No Filter” tour throughout the U.S. The band has long been a subject of fashion interest, with Levi’s and Lucky Brand among a few of the denim labels that partnered with the band on themed collections. Beyond the ’60s rock legends, others like Grateful Dead and Bob Marley have been the source of sartorial inspiration for denim brands looking to merge fashion and music.
