Justin Bieber and Tim Hortons to launch new collection of holiday donuts and merchandise

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Tim Hortons and Canadian singer Justin Bieber have collaborated on a collection of merchandise and limited edition donuts that will be available for the holidays including the Timbiebs Timbits beanie. Photo courtesy of Tim Hortons

Fans of Tim Hortons will be happy to know the popular coffee shop a sweet collection of treats and merchandise coming out for the holidays, according to Wednesday’s news release.

The biggest fan of the new Timbiebs collection, however, is Justin Bieber.

“Doing a Tim Hortons collab has always been a dream of mine,” said the Canadian pop singer, whose debut EP My World set his career in motion as a teen idol in Canada and the United States.

Tim Hortons fans can also snag a bag or fanny pack along with a Timbiebs Timbits beanie. Photo courtesy of Tim Hortons

The new venture announced Nov. 16, will feature a limited-edition selection of Timbiebs Timbits in  chocolate white fudge, sour cream chocolate chip, and birthday cake waffle flavors along with a line of merchandise inspired by the Bieb including a cozy beanie or touque as it’s called in Canada, a fanny pack and a tote bag.

“Tim Hortons is thrilled with how Justin has been all-in on this partnership, said Hope Bagozzi, chief marketing officer for Tim Hortons, including filming a TV commercial for the Timbiebs launch.

“We had a lot of fun developing the line of Timbiebs merch that we know fans of Tims and Justin are going to want to have,” Bagozzi added. “Justin knows exactly what our guests already love about the Tims brand and he’s helping us deliver new ideas that we know they’re going to love. We’re really looking forward to what’s next.”

Timbiebs is the first product launch in a partnership announced last week by Tim Hortons and Justin to collaborate on menu innovations and co-branded merchandise – all inspired by Justin’s fanatical love of the Tims brand.

“I grew up on Tim Hortons and it’s always been something close to my heart,” Beiber said.

The collection of Bieb merchandise and Timbiebs Timbits will be available for a limited time starting Nov. 29.

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