Online greeting card and gifting retailer Moonpig has added fragrances to its expanding beauty range, including premium brands.
Customers can choose from a selection of single bottle perfumes or aftershaves and gift sets for Christmas, birthdays and other special occasions.
The range of over 40 fragrances includes brands such as RiRi by Rhianna, Versace Blue Jeans, Alien by Thierry Mugler, and CKIN2U by Calvin Klein.
Head of buying at Moonpig, Polly Noel-Storr commented: “To ensure our range satisfies all customers, we’ve curated the selection with experts in the field of fragrance, and we’re delighted to have added this new offering just in time for Christmas.
“As we progress our strategy to become the ultimate gifting companion, we continue to launch new ranges on our site, partnering with experts in each category to ensure we bring the best of the best to our customers.”
Over the last twelve months, Moonpig has been expanding its beauty offering with brands such as Molton Brown, Cowshed, Sanctuary Spa and This Works.
NAM Implications:
- Given its reputation for safe home delivery of bottled gifts…
- …this initiative should result in incremental sales.
- A pointer for other bottled-gift suppliers?
