WhizzCo increases content recommendation revenue by 27 – 43% by including targeted videos from multiple, competing video ad vendors
WhizzCo, the company unlocking Content Recommendation (CR) by enabling publishers and advertisers to benefit from working with multiple vendors simultaneously, is coming out of stealth mode with the company’s in-stream video ad offering.
In-stream video is a growing segment within the content recommendation ad channel because of the value publishers, advertisers, and ultimately users derive from video. According to industry research, 83% of video marketers say video has helped increase the average time their visitors spend on-page while 84% of people surveyed report that they’ve been convinced to buy a product or service by watching a brand’s video (source: Wyzowl).
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Traditionally, Content Recommendation goes against the digital ad trend of real-time and open programmatic auctions with exclusive contracts and no real-time bidding.
However, WhizzCo is opening the in-stream CR video market by enabling the bidding and serving winning video ads from multiple, competing vendors. Publishers working with WhizzCo may choose to work with multiple participating video ad vendors. WhizzCo’s proprietary predictive AI algorithm selects which ad to serve based on geolocation, device, site, widget layout and location, and historical performance. By working with multiple vendors with a larger collective pool of ads, WhizzCo generates a higher fill rate than when working with only one vendor.
Another significant advantage of WhizzCo’s in-stream video content recommendation offering is that measurement is impression-based instead of click-based. The sticky ad unit displays in the corner until the user scrolls down to its in-stream placement. This increases video views, improves the user experience, and generates greater CPMs, further increasing publishers’ revenue.
With WhizzCo working with multiple ad vendors, the advertisers enjoy more effective frequency capping of their ads, resulting in a better online experience for each user and lower risk of ad fatigue.
“Video is an exceptionally engaging ad format and after extensive testing and optimization, we’re excited to formally launch WhizzCo’s solution for optimizing In-Stream Video Content Recommendation (CR) ads,” said Alon Rosenthal, CEO & co-founder, WhizzCo. “We enable publishers to boost their CPMs by another 27-43% from video ads with revenue based on views and not clicks, sourced from multiple vendors.”
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